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Manchester United Signs Sponsorship with True, Thailand

Tue 2nd Jul 2013 | Football Sponsorship

Premier League Champions, Manchester United have announced a regional partnership with one of Thailand’s leading telecommunications companies, True Corporation Plc.

The three year agreement will see the True Group team up with United in a number of different areas. TrueMove H will become Manchester United’s Official Mobile Partner for Thailand; and TrueVisions, True Group’s pay TV operator and leader in sports and entertainment content with the most channels including HD, will be the Official MUTV broadcaster for Thailand.

With more than 70 million viewers tuning into a United game in the first 7 months of last season, the partnership is predicted to be popular amongst fans.

In addition to this, True will also become an Official Associate Match Sponsor for the Bangkok leg of the Club’s Tour 2013, presented by Aon.

Manchester United Group Managing Director, Richard Arnold commented: “When considering our partners, the Club likes to ensure the company in question shares many of the same attributes that have allowed us to grow into the world’s most recognised team.

“True is a company that demonstrated many admirable qualities, itself crediting courage and the ability to take on new challenges as the key to its success.

“Since forming in 1990 it has continued to grow with the fast paced telecommunications industry to become one of the best in its territory, proudly being the first to embrace many new technologies.

“Our new partnership is set to follow suit and provide our 20 million loyal and passionate Thai followers with exclusive content and footage, bringing them closer the club they love.”

David Moyes also began his first official day in charge yesterday announcing a raft of backroom staff changes which will see Steve Round become Assistant Manager, Chris Woods as Goalkeeping Coach and Jimmy Lumsden as Coach.

Speaking of the appointments, David Moyes said, "I have worked with Steve, Chris and Jimmy for a number of years and I am delighted they have decided to join me at this great Club.  

“They bring great qualities in their respective fields and I know that, like me, they feel that this is a challenge to relish.  I have great faith that together, we can build upon the success this Club has enjoyed over many years”

Manchester United Executive Vice Chairman, Ed Woodward, said, “I believe with David and his new team in place, along with our current backroom staff, we can now start preparing for the new season ahead.  

“This is an exciting and challenging time for the Club and I have great belief that David and his team will have all the energy and attributes needed to help this Club continue in its long-standing traditions".

Posted by: Aaron Gourley

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