Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Sign First Regional Partnership in Thailand

Wed 3rd Jul 2013 | Football Sponsorship

Manchester City Football Club have announced its first ever regional partnership in Thailand, by teaming up with est Cola.

The new two year partnership will see est Cola become the club’s “Official Soft Drinks Partner in Thailand” and will further bolster City’s presence throughout South East Asia.

The news was announced today in Bangkok by City’s longest serving player, Micah Richards and Scott Sinclair, who are currently visiting the country’s capital, as part of the club’s visit to the region. 

Commenting on the Partnership, Tom Glick, Chief Commercial & Operating Officer, said: “est Cola is a young dynamic brand with huge potential.  The scale and speed of their success demonstrates Thailand’s appetite for brands that are not only innovative, but ambitious also. We’re proud to be part of est Cola’s journey and look forward to working together to engage and inspire Thailand’s legions of football fans.

“Thailand is a huge market for the Club, which is why we’re delighted to soon be launching a Thai version of the Manchester City website.  Set to go live in July, the new website will satisfy the demand from City’s millions of fans from around the country to be able to view the latest news and content in Thai.”

Dhitivute Bulsook, President of Sermsuk Public Company Limited (owner of est Cola), added:  “est Cola look forward to working in partnership with Manchester City, in order to not only drive brand growth within the international carbonated soft drinks industry, but also domestically among Thai consumers. 

“Through collaboration and innovation, both brands are poised to expand their customer and fan bases nationally, delivering the cool-est and most comprehensive football experience for Thai consumers to enjoy.”

 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...

AFC Bournemouth Name M88 As Official Shirt Sponsor

Wed 21st Jun 2017 | Football Sponsorship

AFC Bournemouth has announced a 2-year partnership with M88 as their official shirt sponsor. The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the...

Manchester City Signs Betting Partnersip With Kai-Fa Yule K8.com

Wed 21st Jun 2017 | Football Sponsorship

Online gaming company Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia. K8.com joins the club in a multi-year partnership that will commence at the...