Manchester City Sign First Regional Partnership in Thailand
Wed 3rd Jul 2013 | Football Sponsorship
Manchester City Football Club have announced its first ever regional partnership in Thailand, by teaming up with est Cola.
The new two year partnership will see est Cola become the club’s “Official Soft Drinks Partner in Thailand” and will further bolster City’s presence throughout South East Asia.
The news was announced today in Bangkok by City’s longest serving player, Micah Richards and Scott Sinclair, who are currently visiting the country’s capital, as part of the club’s visit to the region.
Commenting on the Partnership, Tom Glick, Chief Commercial & Operating Officer, said: “est Cola is a young dynamic brand with huge potential. The scale and speed of their success demonstrates Thailand’s appetite for brands that are not only innovative, but ambitious also. We’re proud to be part of est Cola’s journey and look forward to working together to engage and inspire Thailand’s legions of football fans.
“Thailand is a huge market for the Club, which is why we’re delighted to soon be launching a Thai version of the Manchester City website. Set to go live in July, the new website will satisfy the demand from City’s millions of fans from around the country to be able to view the latest news and content in Thai.”
Dhitivute Bulsook, President of Sermsuk Public Company Limited (owner of est Cola), added: “est Cola look forward to working in partnership with Manchester City, in order to not only drive brand growth within the international carbonated soft drinks industry, but also domestically among Thai consumers.
“Through collaboration and innovation, both brands are poised to expand their customer and fan bases nationally, delivering the cool-est and most comprehensive football experience for Thai consumers to enjoy.”
Posted by: Aaron Gourley
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