Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Sign First Regional Partnership in Thailand

Wed 3rd Jul 2013 | Football Sponsorship

Manchester City Football Club have announced its first ever regional partnership in Thailand, by teaming up with est Cola.

The new two year partnership will see est Cola become the club’s “Official Soft Drinks Partner in Thailand” and will further bolster City’s presence throughout South East Asia.

The news was announced today in Bangkok by City’s longest serving player, Micah Richards and Scott Sinclair, who are currently visiting the country’s capital, as part of the club’s visit to the region. 

Commenting on the Partnership, Tom Glick, Chief Commercial & Operating Officer, said: “est Cola is a young dynamic brand with huge potential.  The scale and speed of their success demonstrates Thailand’s appetite for brands that are not only innovative, but ambitious also. We’re proud to be part of est Cola’s journey and look forward to working together to engage and inspire Thailand’s legions of football fans.

“Thailand is a huge market for the Club, which is why we’re delighted to soon be launching a Thai version of the Manchester City website.  Set to go live in July, the new website will satisfy the demand from City’s millions of fans from around the country to be able to view the latest news and content in Thai.”

Dhitivute Bulsook, President of Sermsuk Public Company Limited (owner of est Cola), added:  “est Cola look forward to working in partnership with Manchester City, in order to not only drive brand growth within the international carbonated soft drinks industry, but also domestically among Thai consumers. 

“Through collaboration and innovation, both brands are poised to expand their customer and fan bases nationally, delivering the cool-est and most comprehensive football experience for Thai consumers to enjoy.”

 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...

Western Union Becomes Money Transfer Partner and Shirt Sleeve Sponsor of Liverpool Football Club

Wed 9th Aug 2017 | Football Sponsorship

The Western Union Company and Liverpool FC today announced a multi-year partnership that will see Western Union, a leader in global payment and money transfer services, become an Official Principal...

Swansea City COO believes new partnership with Letou will help Asian expansion

Wed 9th Aug 2017 | Football Sponsorship

Swansea City’s plans to expand their footprint into Asian territories will benefit significantly from their partnership with shirt sponsor Letou, according to Chief Operating Officer, Chris...

Everton Partners With Carling

Fri 28th Jul 2017 | Football Sponsorship

Everton Football Club has signed a partnership agreement with leading UK brewer Molson Coors to provide Carling, the UK’s number one beer, at Goodison Park from the start of the 2017/18 season....