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Manchester United Finally Launches On Twitter

Wed 10th Jul 2013 | IT & Technology

Manchester United have finally launched its official Twitter (@ManUtd) account today along with a Sina Weibo page.

The @ManUtd account has been initially launched in English, with foreign-language versions set to follow. Manchester United’s Sina Weibo account will provide content in Mandarin to the service’s 500 million users.

Manchester United already has an impressive online presence with 67m page views on its manutd.com website during the final month of the 2012/13 football season and over 34m likes on its Facebook page. Today’s launches mark the next phase in the enhancement of the club’s digital media offering, following the appointment of David Sternberg as Head of Social Media.

The new service on Twitter, which attracted over 75,000 folowers in the first hour, will be complemented by the updated press office Twitter account (rebranded as @MU_spokesperson) that will supply updates on Manchester United’s business and commercial developments.

Richard Arnold, Group Managing Director, said: “Connecting with our fans is a key part of the Club's strategy. We have invested a lot of time and resource into providing the best media offering for its fans, which is evident from the recent MUTV acquisition and today’s Twitter and Sina Weibo launches.

“Every month there are over 5 million Manchester United related social media posts and the level of engagement we have with our fans via social media is amongst the highest of all top global brands.

“I look forward to these new ventures further extending the Club’s interaction with its fans around the world.”

 

Posted by: Aaron Gourley

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