Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Carlsberg Celebrate 21 Years of Liverpool Sponsorship

Fri 12th Jul 2013 | Football Sponsorship

Liverpool and Carlsberg are celebrating their partnership of 21 years by announcing a three-year extension to their sponsorship.

Already the longest-serving partnership of any Barclays Premier League club, it has now been extended to run until the end of the 2015-16 season - a total of 24 seasons.

For 17 years Carlsberg were Liverpool FC's shirt sponsor, until 2010 when they became the Reds' official beer partner.

Mike Thompson, marketing director for Carlsberg, said: "Our relationship with Liverpool FC started in 1992. It was Carlsberg's very first connection to English football - an affiliation which has grown significantly.

"Over two decades later we are thrilled to be continuing our partnership with a club that has over 120 years of heritage and one of the biggest followings in football, both in the UK and around the world."

Billy Hogan, Liverpool FC's chief commercial officer, added: "We are delighted to extend our partnership with Carlsberg, one of the world's leading beer brands.

"Together we have been on an incredible journey, which sees our partnership become the longest in the history of any top-flight club.

"We are incredibly proud of our partnership's longevity and the deep relationship between our two great brands. We look forward to another three years with Carlsberg, delivering exciting initiatives to our fans all over the world."

Image: liverpoolfc.com 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

AIA Extend Tottenham Hotspur Partnership Until 2022

Fri 26th May 2017 | Football Sponsorship

AIA has extended its partnership with Tottenham Hotspur until the end of the 2021/2022 season. AIA and Tottenham Hotspur have enjoyed a successful strategic partnership since the start of the...

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...