Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Cardiff City Sign Landmark Partnership

Mon 15th Jul 2013 | Football Sponsorship

The Welsh Government has agreed a sponsorship package, worth over one hundred thousand pounds with Cardiff City for their first season in the Premier League to promote Wales to a worldwide audience.

The deal, which will see Visit Wales branding inside and outside the stadium, includes the renaming of the Canton Stand as the Croeso Stand. The partnership will also include pitch-side advertising boards, branding outside and inside the stand, use of a hospitality box, advertising opportunities on stadium screens and in the car park.

Economy Minister Edwina Hart, said: “Cardiff City’s fantastic achievement in reaching the Premier League has provided a unique chance for promoting Wales to a worldwide audience. With two Welsh teams now in the most watched league in the world, this was an opportunity not to be missed.

“We want to ensure that every visitor to Cardiff next season and the millions of television viewers in more than 200 countries worldwide know what a warm welcome awaits them in Wales. Cardiff is a dynamic, international city and a great place to visit and do business. This partnership will help us promote tourism and business opportunities in the capital city and across the whole of Wales.”

Cardiff City Manager, Malky Mackay added: “The warmth my family and I felt on coming to Wales just over two years ago will forever stay with us. Cardiff is a fantastic City and the Welsh way of life is immensely endearing. I’m incredibly proud to be Cardiff City manager and to be leading us into the Premier League.

“We now have a platform on which to demonstrate what we do as a Club, City and country on a global level. The news of the sponsorship deal with the Welsh Government is very exciting, and I look forward to seeing the new ‘Croeso’ stand in all its glory when we kick-off our home campaign against Manchester City in August.”

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Norwich City Gains Strength With Jordan Fitness Partnership

Fri 20th Oct 2017 | Football Sponsorship

Norwich City has signed a partnership agreement with King’s Lynn-based functional fitness suppliers, Jordan Fitness, who continued to expand their portfolio of elite sporting customers. The deal...

Nilox become Inter's Electric Mobility Official Partner

Thu 12th Oct 2017 | Football Sponsorship

FC Internazionale Milano and the Italian outdoor sports technology brand Nilox announce that a partnership has been signed for the 2017-18 season. Nilox are the first Electric Mobility Official...

Birmingham City announce Cure Leukaemia as charity partner

Wed 11th Oct 2017 | Football Sponsorship

Birmingham City Football Club have confirmed Cure Leukaemia as their charity partner for the 2017/18 season. The partnership was announced at Glynn Purnell’s Friday Night Kitchen at the VOX....

Arsenal welcomes KONAMI as official partner

Wed 11th Oct 2017 | Football Sponsorship

We are pleased to announce that Konami Digital Entertainment B.V. (KONAMI) have become an official partner of the club. The agreement builds on the success of last year’s in-game license...