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Manchester City Launches Ten New International Language Websites

Wed 17th Jul 2013 | IT & Technology

Manchester City Football Club has expanded its global online presence by launching ten new international websites, creating the broadest multilingual website offering in football.                   

In addition to the club’s official site in English and its existing Arabic and Mandarin Chinese versions, fans will now be able to view online content in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.

Created to cater for the club’s growing fan base abroad, the international websites will allow supporters from more than 160 countries to access Manchester City content in their own language. Overseas fans will be directed automatically to their countries’ native language websites depending on their global location.

In creating the ten news sites, the City can now reach up to 80% of the world’s internet connected population.

Commenting on the recent announcement, Manchester City CEO, Ferran Soriano, said: “Manchester City’s popularity and global fan base is growing at a fast pace.  We want to talk to our fans and friends in their own language to engage with them in new ways. We are very proud of this initiative.”

Diego Gigliani, Director of Marketing, Media & Fan Development for City, added: “With the launch of our new multilingual sites, we are creating an online home for all our international fans. We hope that, by reading news and watching videos direct from the official source and in their native language, they will feel closer to the club they love.”

 

 

List of URLs:

Spanish                        http://espanol.mcfc.com

Portuguese                   http://portugues.mcfc.com

French                          http://francais.mcfc.com

Russian                        http://russian.mcfc.com

Korean                          http://korean.mcfc.com  

Japanese                      http://japanese.mcfc.com

Indonesian                    http://indonesian.mcfc.com

Thai                              http://thai.mcfc.com

Malaysian                     http://malaysian.mcfc.com

Chinese Traditional        http://cntraditonal.mcfc.com



Posted by: Aaron Gourley

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