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Sky Bet on Football League Sponsorship

Fri 19th Jul 2013 | Football Sponsorship

Sky Bet will become the new title sponsor of The Football League in a new five-year agreement.

Taking over from npower, who ended their three year sponsorship this summer, will see the Football League's flagship competition renamed 'The Sky Bet Football League', with its three divisions being titled 'The Sky Bet Championship', 'Sky Bet League 1' and 'Sky Bet League 2'.

The new agreement is Sky Bet's first ever off-screen football sponsorship and is aimed at building even greater awareness of Sky Bet's growing range of online and mobile betting services.

Greg Clarke, the Chairman of The Football League said: "I am delighted to welcome Sky Bet to working with The Football League and its clubs.

“This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season."

Richard Flint, MD of Sky Bet, commented: "This is a ground-breaking partnership for Sky Bet. We know that having a bet on the match can make it even more exciting.

"Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide.

“The strength of our technology supported by a trusted brand that is part of the fabric of football means we're ideally placed to add to the match-day experience of fans."

In addition to title sponsorship of the three divisions, Sky will also use its partnership with The Football League to explore opportunities to offer customers exclusive access to competitions and promotional offers, including access to Football League match tickets.

Posted by: Aaron Gourley

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