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Game On As EA Sports Renew Man City Partnership

Tue 23rd Jul 2013 | Football Sponsorship

Manchester City Football Club have renewed its award-winning* partnership with global video games company, Electronic Arts Inc (EA Sports) as the club’s official gaming partner.

The three-year extension was announced today in Hong Kong as part of City’s summer pre-season tour and will enable City to continue reaching its global network of fans via digital content.

The partnership has seen a number of innovations to increase City’s fan engagement activity with FIFA gaming pods installed in the Etihad Stadium's Family Stand and an EA SPORTS Blue Zone – an experiential gaming hub - in the heart of the club's pre-match fan entertainment area, City Square.

Hospitality guests on match-days have also been catered for via the creation of a bespoke EA SPORTS ten-seat box, complete with luxury gaming chairs, a 42” LED screen, gaming consoles and all of the latest EA titles.

Most significantly away from the pitch, has been the Club’s rapid growth in global popularity within the FIFA series.

Commenting on the partnership, Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club said: “EA SPORTS is one of the best known brands in the world, not only within the games industry, but also among sports fans the world over.  

“We are extremely proud of what we have accomplished together over the last two years and even more excited about what we can continue to achieve together in the future.”

Jamie McKinlay, VP Marketing EA SPORTS commented:  “We’re delighted to be extending our partnership with Manchester City. The club has proved themselves to be forward thinking in their approach, with a willingness to expand and digitise their partnership efforts through EA SPORTS FIFA.  This has proved a huge success and we’re only too pleased to be able to continue our relationship.”

City have also announced that its collaborating with world-renowned chef and campaigner Jamie Oliver’s Fabulous Feasts as they join forces at the Etihad with Legends Hospitality to form Fabulous Fan Fayre. 

The award winning chef was joined at a table for twelve in the Etihad Stadium yesterday (Monday 22nd) by City fans, the club’s CEO Ferran Soriano and Dave Checketts, chairman and CEO of Legends Hospitality.

The informal gathering marks the first course in the working partnership between Legends Hospitality and Jamie Oliver’s Fabulous Feasts.

Posted by: Aaron Gourley

 

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