Manchester City Signs Hays In Global Recruitment Partnership
Thu 25th Jul 2013 | Football Sponsorship
Manchester City Football Club have penned a new partnership with Hays, the recruitment company to become the olub’s Official Recruitment Partner.
Under the deal, HAYS will be activating its partnership through a global marketing programme using City’s crest, player imagery and powerful brand messaging with a focus on digital and social media platforms, as well as match-day LED advertising and media interview backdrops.
Commenting on the new partnership, Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, said:
“It’s a privilege to welcome HAYS on board as a valued member of our stable of global partners. HAYS has established themselves as a truly international brand, with a wealth of experience attracting the best talent and expertise in the workplace.
“Manchester City has always been a Club built on people. We pride ourselves on continually developing the very best team of professionals across our organisation.
“Whether it’s international and home-grown talent on the pitch, or our friendly and professional match-day stewards off it, we strive to ensure we have the right people to drive the Club forward.”
This sentiment was shared by Sholto Douglas-Home, HAYS Group Marketing Director, who added:
“Manchester City is the ideal partner for HAYS. They are a brand that is passionate about getting the right professionals to build winning teams both on and off the pitch.
“Like HAYS, they have a strong appreciation of the critical importance of finding and nurturing talent for success and they pride themselves on identifying and attracting those highly skilled individuals from the global talent pool.
“The English Premier League is by far the most popular league in the world and we see this partnership as an exciting platform to help us take our brand and our message to a broader global audience.”
Posted by: Aaron Gourley
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