Manchester City Announce Online Trading Partner
Mon 29th Jul 2013 | Football Sponsorship
Manchester City Football Club have announced a new partnership with GAIN Capital Holding Inc. The deal will see the global provider of online trading services become City’s Official Online Trading Partner.
As part of the partnership, GAIN Capital’s online trading brand FOREX.com, will create exclusive behind-the-scenes content at MCFC.
The unique partnership will provide GAIN with key insights in to Manchester City, providing an insider’s view of how the club is run via the players, business operations and backroom staff.
The partnership was announced by Manchester City and Belgium Captain, Vincent Kompany, who was also unveiled as FOREX.com’s Global Ambassador.
Commenting on the partnership, the City captain, said: "The partnership between GAIN Capital and Manchester City is extremely fitting, as both organisations share similar values and target core audiences in growth regions around the world.”
Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, added: “GAIN Capital and Manchester City are both leaders in our respective fields, and our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. GAIN’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”
This sentiment was also shared by GAIN Capital’s Chief Marketing Officer, Samantha Roady, who added: “We are extremely pleased to partner with Manchester City. Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to leverage our respective digital and social media presences to build our brand among football fans across the globe.”
The sponsorship with GAIN's Capital is the latest in City's growing commercial portfolio.
Last week, it announced a three-year deal with recruitment company Hays and an extension with global video games company, Electronic Arts Inc reaffirming EA SPORTS as the club’s official gaming partner.
Manchester City has also recently inked regional sponsorships including two in Thailand (est Cola and GS Battery) as part of the club's efforts to expand its presence in Asia.
Posted by: Kev Howland
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