Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Everton Pioneer a Premier League First

Tue 6th Aug 2013 | Marketing & PR

Everton have become the first club in the Premier League to develop a range of bespoke sports nutrition to enhance the team's fitness and conditioning.

Head of Sport Science and Conditioning, Steve Tashjian and Professor Don MacLaren (Nutrition Advisor to Everton) have been working closely with the experts at innovative sports nutrition company THE PROTEIN WORKSover the summer to develop the very latest cutting-edge recovery formulas, tailor-made exclusively to meet the demanding needs of the Everton first team.

Steve said: "We are looking at every area of the Club to see how we can push the boundaries further than ever before. One of the areas that we thought we could gain a real competitive edge was in the player's fitness, conditioning and nutrition.

“With the new intensive training protocols we have put in place and the very latest in bespoke sports nutrition from THE PROTEIN WORKS, we are confident that the players will be in the best possible shape once the new season starts."

 With a training ground that's more commonly known as 'The School of Science', it is apt that Everton are the first in the Premier League to adopt the innovative recovery products.  THE PROTEIN WORKS™ recovery formulas are already being implemented into the team's pre-season intensive training programme and the initial results are very impressive. 

"Footballers train harder and longer than ever before, and the conditioning that they undergo at Finch Farm is pretty intense. Sports nutrition plays a key role in the recovery process so we have to ensure the highest quality custom-made supplements are available to work hand in hand with our own very specific conditioning programmes,” said Steve.

“THE PROTEIN WORKSare at the forefront of innovation right now in sports nutrition and are able to provide high quality products with bespoke formulations. What is even more important to us is that every product we have developed with THE PROTEIN WORKS™ is chemical free.  They are totally ‘clean’ products free from preservatives.   The collaborative approach has worked really well and we now have two unique recovery drinks - one for the nutrient window after training and one for the nutrient window following a match,” he added.

Co-Founder of THE PROTEIN WORKSand Head of Research and Development Nick Smith, said: "The whole process has been very complex and technically demanding, but credit must be given to Everton's conditioning team who have demanded excellence.

“The Club's motto Nil Satis Nisi Optimum, which means nothing but the best is good enough, was definitely at the forefront of their minds on this ground-breaking project. To help pioneer a 'first' in English football has been amazing."

You can find out more about this ground-breaking collaboration at www.theproteinworks.com


Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Stoke City Football Club Joins Stadium Experience

Thu 14th Sep 2017 | Marketing & PR

Premier League team, Stoke City Football Club has become the ninth major stadium venue to join Stadium Experience in 2017. The newest addition grows the Stadium Experience membership to a total of 55...

Football Managers Unite For Prostate Cancer UK

Wed 13th Sep 2017 | Marketing & PR

A host of top football managers have joined forces to give the most vital team talks of their careers, after chilling statistics showed prostate cancer kills one man every 45 minutes. Premier League...

Stoke City Expand City7s Initiative

Fri 25th Aug 2017 | Marketing & PR

Stoke City are to give 16,000 match tickets and 8,000 match shirts free to local schoolchildren this season. The Potters are expanding their acclaimed City 7s scheme, which currently sees 1,000 Year...

Manchester United Players Create Street Art Mural

Wed 16th Aug 2017 | Marketing & PR

A unique mural depicting scenes from Old Trafford sprayed by Paul Pogba, Victor Lindelof, Jesse Lingard, Michael Carrick and Chris Smalling and created by American graffiti artist Alec Monopoly will...