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Manchester United and Bulova Announce Global Partnership

Wed 14th Aug 2013 | Football Sponsorship

Manchester United and prestigious global watchmaker, Bulova have today announced a three year sponsorship agreement to become the Club’s Official Timekeeper and Global Partner.

Established in the US in1875, Bulova is a world leader in the manufacturing of timepieces and clocks and has long been known for its technological prowess and quality craftsmanship. Its Bulova Accutron watch revolutionised the way the world told time by offering the first fully electronic timekeeping, providing a technology of unprecedented accuracy that was used by NASA in numerous space missions including Apollo 11, the first moon landing.

A global company, Bulova has offices in New York, Canada, China, Hong Kong, Italy, Japan, Mexico, Switzerland and the UK along with authorised distributors in 37 countries.

As the Club’s Official Timekeeper, Bulova branding will be prominent on the Club’s scoreboards at Old Trafford, feature on the stadiums digital advertising boards during all Premier League home matches and seen daily on MUTV. Bulova will also produce co-branded timepieces utilising the legendary Manchester United crest.

The global partnership will also see specially-crafted Bulova timepieces displayed around Manchester United’s Old Trafford stadium including in the players’ dressing room, at the Club’s Aon Training Complex and its offices in Manchester, London and Hong Kong.

Manchester United’s Group Managing Director, Richard Arnold commented:

“Although from very different industries, Bulova and Manchester United share many common values. Founded within years of each other, we have both grown to become global leaders in our fields and the first to achieve many new innovations and milestones.

“We are confident that the popularity, craftsmanship and accessibility of Bulova’s products, combined with the Club’s ever-growing global fan base will make this a successful partnership.”

President of the Bulova Corporation, Gregory Thumm added: “Everything we do here at Bulova, is based on preserving our 138+ years of traditions.

“Innovation and thinking from the inside out are common traits of both Manchester United and Bulova Corporation, where we continuously strive to be the best in our respective fields. I believe that sharing these core values provides the chemistry for an amazing partnership between our two organisations.”  

Posted by: Aaron Gourley

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