Arsenal Welcomes Bodog as Official Partner
Fri 16th Aug 2013 | Football Sponsorship
Following a successful 2013 pre-season tour to Indonesia, Vietnam and Japan, Arsenal welcomes Bodog as its Official Asian Betting Partner in a three year, multi-million pound deal.
The partnership affords Bodog rights to capitalise on the Gunners’ Asian fanbase and popularity post tour by connecting with millions of supporters in Asia, a region of strategic importance to the betting company.
As part of the deal, Bodog will also have the opportunity to develop marketing initiatives and consumer promotions, generate content with Arsenal first-team players and utilise the Club’s database to provide fans in Asia with tailored betting offers around matches.
Vinai Venkatesham, Head of Global Partnerships at Arsenal said: “Our tours give our fans beyond the UK a great opportunity to see the team in action, and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters.
“As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia.”
Izhar Biran, Bodog’s Marketing Director added: “The Premier League’s popularity in Asia is well documented and some clubs have been quicker than others to realise that potential. Arsenal has been particularly pro-active in the region for a number of years and the recent tour only serves to highlight that point.
“The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia.”
Posted by: Aaron Gourley
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
If you have any football business related news stories you’d like to share then please contact us – firstname.lastname@example.org
Fri 17th Mar 2017 | Football Sponsorship
Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...
Fri 3rd Mar 2017 | Football Sponsorship
Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...
Thu 2nd Mar 2017 | Football Sponsorship
West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...
Wed 1st Mar 2017 | Football Sponsorship
Manchester United and Aladdin Group have today announced a global partnership. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling...