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Mobile Consumption Increasing Among Football Fans

Fri 16th Aug 2013 | IT & Technology

Football fans are increasingly using mobile devices to engage with video content, news sites and betting services, according to data revealed today by Goal, owned by digital sports group PERFORM, ahead of the opening weekend of the Barclays Premier League 2013/14 season.

Football fans in Great Britain now spend an average of 2 hours per week watching sport content via an internet enabled mobile device, and 1.6 hours per week reading sports related content on a smartphone or tablet.

As a growing number of football stadiums get wifi connected, Goal’s data (taken from the Global Sports Media Consumption Report 2013, produced by PERFORM in conjunction with Kantar Media Sport and TV Sports Markets) shows that 27% of football fans in Great Britain follow the sport on a mobile device and that of those who attend live matches, 39% of them use a mobile in the build up to, during or after a game.

The types of content accessed by football fans on mobiles includes reading team news, watching video previews or commenting on a match via social networks. 40% follow live scores / text commentary of other events via a website or app.

Goal also revealed that 23% of football fans who use a mobile on match day do so to place a bet via a website or app.

Ben Warn, Managing Director of PERFORM’s Consumer Brands and Portals division said: “These findings show that mobile is now an important part of the live football experience, with fans using their devices in the build up to, during and after a match, for a variety of purposes.

“With the new app and Twitter feed, we are catering to the demands of football fans who want the most accurate updates wherever they are. Whether it’s checking the latest score or keeping up with bets that have been placed, Goal Live Scores and the @GoalFlash Twitter feed will provide the fastest and most user-friendly ways to keep abreast of the action.

“New apps and online sites such as Goal Live Match Centre act as the ‘go-to’ destination for football fans on match days, and therefore offer advertisers an ideal opportunity to reach their target market. We’re pleased to have Betfair as sponsor of the Live Match Centre across multiple platforms, enabling fans to quickly and easily bet in-play, just one click away from the latest scores.”

The full infographic can be downloaded from www.knowthefan.com/eng/infographics/

Posted by: Aaron Gourley

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