VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Fans Get Closer To The Action With GoPro Project

Wed 21st Aug 2013 | Marketing & PR

Manchester City Football Club has today announced a new project with the world’s most versatile camera manufacturer, GoPro.

The initiative will see the Californian-based company, loved by extreme sports enthusiasts the world over, team up with City to create never-before-seen innovative content.

Using GoPro’s trademark action point-of-view filming, both City and GoPro are now able to put fans firmly at the heart of the action giving them a first-hand insight into what it’s like to train and play like a professional footballer.

Earlier this summer on City’s pre-season tour of New York, the GoPro media team were granted exclusive access to players in order to film the brand’s first ever football feature, shot 100% on GoPro’s new HERO3 cameras.

The lightweight high-resolution cameras were mounted to the Club’s coaches and players during practice sessions, including City and England goalkeeper Joe Hart and French international Samir Nasri.  

In addition, GoPros also featured during both of City’s US fixtures at the iconic Yankee Stadium in New York and Busch Stadium in St. Louis, capturing the pre-match atmosphere and what players go through before they take to the field of play.

Commenting on the project, Tom Glick, Chief Commercial and Operating Officer for Manchester City, said:

“As a Club we have always been passionate about providing fans with content that is not only immersive and captivating, but a true reflection of what goes on behind-the-scenes on and off the pitch also.  From Tunnel Cam to Inside City, we have continually pushed the boundaries to engage fans and bring them closer to the club they love.  

“GoPro has enabled us to take that philosophy to the next level, combining both their cutting edge technology and expertise in capturing raw point-of-view sports footage.  GoPro is a perfect fit and together with CityTV, we look forward to creating the next evolution in sports content.”

This sentiment was shared by GoPro’s Head of Production, Wil Tidman, who added:

"It was an honor for GoPro to work with Manchester City.  The experience provided an amazing opportunity to showcase the unique perspectives and competitive edge our camera can offer to one of the most elite football teams in the world."

GoPro is currently exploring 3D capabilities and how these can be applied to the world of sport.

Watch the video ‘GoPro: On The Pitch With Manchester City FC’.

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...