Manchester United Drives Away With Federal Tyres Partnership
Wed 28th Aug 2013 | Football Sponsorship
Manchester United has today announced a sponsorship agreement with Federal Corporation, one of Taiwan’s leading tyre manufactures.
During a launch event in Russia, one of Federal’s key markets, the Club announced the three year agreement that will see the company become the Premier League champions’ Official Tyre Partner in Russia and Taiwan.
The launch took place at the Interauto Show in Moscow, and was led by Federal CEO, Jamie Ma.
Based in Taiwan, Federal was established in 1954 and has grown to produce an annual turnover of over $315 million. The partnership will help Federal to explore new markets in Asia and South America; and expand further into Russia and the Commonwealth of Independent States.
Over the next five years, Federal will be working to increase its market share in these territories and anticipates its partnership with Manchester United will assist in raising its brand profile in its key markets.
Manchester United’s Group Managing Director, Richard Arnold, commented, “Federal demonstrates passion, innovation and quality, making it an attractive partner for Manchester United.
“It is a company that prides itself on customer satisfaction and striving to be best in its field. These ambitions give us the confidence that our fans will benefit from this new and exciting partnership.
“The Club has almost 18 million followers in Russia and with a third of Taiwanese football fans following United, we are able to provide Federal with a sizeable audience to engage with.”
Posted by: Aaron Gourley
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
If you have any football business related news stories you’d like to share then please contact us – firstname.lastname@example.org
Fri 17th Mar 2017 | Football Sponsorship
Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...
Fri 3rd Mar 2017 | Football Sponsorship
Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...
Thu 2nd Mar 2017 | Football Sponsorship
West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...
Wed 1st Mar 2017 | Football Sponsorship
Manchester United and Aladdin Group have today announced a global partnership. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling...