Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester United Drives Away With Federal Tyres Partnership

Wed 28th Aug 2013 | Football Sponsorship

Manchester United has today announced a sponsorship agreement with Federal Corporation, one of Taiwan’s leading tyre manufactures.

During a launch event in Russia, one of Federal’s key markets, the Club announced the three year agreement that will see the company become the Premier League champions’ Official Tyre Partner in Russia and Taiwan. 

The launch took place at the Interauto Show in Moscow, and was led by Federal CEO, Jamie Ma.

Based in Taiwan, Federal was established in 1954 and has grown to produce an annual turnover of over $315 million. The partnership will help Federal to explore new markets in Asia and South America; and expand further into Russia and the Commonwealth of Independent States. 

Over the next five years, Federal will be working to increase its market share in these territories and anticipates its partnership with Manchester United will assist in raising its brand profile in its key markets.

Manchester United’s Group Managing Director, Richard Arnold, commented, “Federal demonstrates passion, innovation and quality, making it an attractive partner for Manchester United. 

“It is a company that prides itself on customer satisfaction and striving to be best in its field.  These ambitions give us the confidence that our fans will benefit from this new and exciting partnership. 

“The Club has almost 18 million followers in Russia and with a third of Taiwanese football fans following United, we are able to provide Federal with a sizeable audience to engage with.”

 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...

AFC Bournemouth Name M88 As Official Shirt Sponsor

Wed 21st Jun 2017 | Football Sponsorship

AFC Bournemouth has announced a 2-year partnership with M88 as their official shirt sponsor. The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the...

Manchester City Signs Betting Partnersip With Kai-Fa Yule K8.com

Wed 21st Jun 2017 | Football Sponsorship

Online gaming company Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia. K8.com joins the club in a multi-year partnership that will commence at the...