Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester United Drives Away With Federal Tyres Partnership

Wed 28th Aug 2013 | Football Sponsorship

Manchester United has today announced a sponsorship agreement with Federal Corporation, one of Taiwan’s leading tyre manufactures.

During a launch event in Russia, one of Federal’s key markets, the Club announced the three year agreement that will see the company become the Premier League champions’ Official Tyre Partner in Russia and Taiwan. 

The launch took place at the Interauto Show in Moscow, and was led by Federal CEO, Jamie Ma.

Based in Taiwan, Federal was established in 1954 and has grown to produce an annual turnover of over $315 million. The partnership will help Federal to explore new markets in Asia and South America; and expand further into Russia and the Commonwealth of Independent States. 

Over the next five years, Federal will be working to increase its market share in these territories and anticipates its partnership with Manchester United will assist in raising its brand profile in its key markets.

Manchester United’s Group Managing Director, Richard Arnold, commented, “Federal demonstrates passion, innovation and quality, making it an attractive partner for Manchester United. 

“It is a company that prides itself on customer satisfaction and striving to be best in its field.  These ambitions give us the confidence that our fans will benefit from this new and exciting partnership. 

“The Club has almost 18 million followers in Russia and with a third of Taiwanese football fans following United, we are able to provide Federal with a sizeable audience to engage with.”

 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...