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Manchester City announces new partnership with LG

Thu 5th Sep 2013 | Marketing & PR

Manchester City Football Club is delighted to announce LG as the Club’s Official Digital Display Partner.

The two year deal will see the leading global electronics producer provide cutting-edge display technologies to the Etihad Stadium.

During the build-up to the 2013/14 Barclays Premier League this summer, LG kitted out the Etihad Stadium with more than 360 premium digital LED screens, as part of a stadium-wide refit.

The screens, ranging from 22-inch to 47-inch, were installed throughout the stadium’s premium suites, hospitality boxes, fan concourses and food and beverage kiosks.

More than 320 flat-screens, which can be used as TV or digital signage, will also feature in the City Football Academy.  Due to open next summer, the Club’s state-of-the-art training complex is located on an 80-acre site next to the Etihad Stadium, in the heart of East Manchester.

Commenting on the partnership, Chief Commercial & Operating Officer for Manchester City Football Club, Tom Glick, said:

“LG’s reputation for designing innovative consumer products and applying new technologies throughout five decades has reinforced the brand’s status as a global leader within the electronics industry.

“Manchester City is committed to continuous improvement of our facilities for our fans on match days and visitors to the Etihad Stadium for meetings and special events. 

“The digital refit of our stadium concourses and hospitality facilities is only the beginning of our exciting partnership with LG.  More enhancements for our fans are planned for the coming months, and we look forward to making the Etihad Stadium and City Football Academy a showcase for LG’s world class products.”  

The Club’s sentiment is shared by LG Electronics UK President, Brian Na, who added: “We are delighted to be an official partner of Manchester City Football Club; during what we are confident will be an exciting and successful season for the club.”

As part of the partnership, LG will be permitted to use City players and the Club crest in advertising, packaging and point-of-sale across LG’s vast sales networks around the globe.  In addition, LG branding will also feature in a range of advertising from the match day programme through to perimeter LED screens.

Posted by: Kev Howland

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