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Saltex Success In The Sunshine

Tue 10th Sep 2013 | Football Industry Events

The sun shone down on a fantastic SALTEX (Sports Amenities Landscaping Trade Exhibition) event this year when visitor attendance was 34 per cent higher than last year’s show.

The warm weather clearly encouraged hot business leads – and sales - throughout the showground across the three days, with exhibitors reporting that the visitor profile of high-quality buyers and specifiers were there with serious intent.

Visitors to Windsor Racecourse included some of the industry’s top groundsman and Institute of Groundsmanship (IOG) award winners. They not only investigated the products and services on view but also enjoyed the event’s networking opportunities, which included the IOG’s popular Ask the Expert turf care advice sessions as well as the industry-focused panel debates.

Tottenham Hotspur’s grounds manager Darren Baldwin said: “SALTEX is great for catching up with industry friends and meeting new contacts while exploring new products.”

National governing bodies such as The Football Association, the England and Wales Cricket Board and the Rugby Football League supported the show by offering seminar delegates an insight into the sports' national club and facility agendas.

Indeed, the SALTEX education programme proved very popular, especially the Amenity Forum’s ‘question time’ session on pests, weeds and diseases, the tree clinic, the BIGGA-co-ordinated sessions for greenkeepers, the daily presentations concerning outdoor fitness equipment safety standards and the National Contractors Open Forum on the Sustainable Use of Pesticides Regulations and the Biodegradable Waste Directive.

SALTEX also proved the ideal platform for the IOG to reinforce its encouragement of young people into the industry, with the launch of the Heritage Lottery-funded ‘Get Into Grounds’ exhibit. The IOG also celebrated the educational achievements of some the industry's young up and coming groundsmen at a special graduation ceremony.

SALTEX event director Jon Gibson, summed up: "Brintex Events and the IOG are delighted with the results of this year’s show which are great building blocks in achieving all-round improvement in the event’s value to both exhibitors and visitors.

“The crucial thing is that we presented visitors with the right products and brands, and returned on the exhibitors' collective investment. It is therefore very pleasing to have almost half of this year's exhibitors already take an option on their stands for next year."

 

  • 8,599 unique visitors attended the three-day event, compared to less than 6,500 last year;
  • The show was 23 per cent larger with 260 exhibitors at this year’s event – which included PlayFair - compared with 181 in 2012; and
  • Almost 50 per cent of exhibitors have already taken options on their stands for next year’s show.

 

Posted by: Aaron Gourley

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