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First Gulf Bank partners with Manchester City to reward club's fans

Tue 17th Sep 2013 | Marketing & PR

First Gulf Bank (FGB), one of the major leading banks in the UAE, has agreed a new partnership with Manchester City Football Club to become the Club’s Official Affinity Credit Card Bank Partner in the UAE.

The ground breaking deal, which is three years in length, will see the launch of the first ever Manchester City Credit Card in the region.

The First Gulf Bank Manchester City Football Club Credit Card is designed with the fan firmly in mind, providing its holders with a multitude of benefits including special deals on official club merchandise, personalised gifts and souvenirs via the Club’s online store, www.shop.mcfc.co.uk.

Cardholders will also have the chance to win all expense paid trips to watch City play in Manchester and money-can’t-buy experiences, including exclusive tours of the Etihad Stadium and visits to the training ground to meet the First Team and watch them train.

Created to cater for City’s ever-growing fan base in the Middle East, the card will also provide a host of local benefits and experiences to cardholders and their families within the UAE, including complimentary kids coaching sessions by official MCFC coaches, special discounts at the official Manchester City School of Football in Abu Dhabi and annual family fun days.

Card holders can also enjoy exclusive offers on global hotel bookings, access to global airport lounges, complimentary multi-trip travel insurance and buy-one-get-one-free offers at cinemas across the UAE.

Commenting on the partnership, Andre’ Sayegh, CEO of First Gulf Bank, said:

“The Manchester City Football Club Credit Card is yet another innovative product to be released by FGB.  It provides customers with a unique card, which brings them closer to their passion and rewards them with once-in-a-lifetime experiences. This exclusive card provides its holders with the opportunity to take part in training sessions and family days; it reinforces FGB’s support in promoting healthy lifestyles in the communities where we operate.”

Chief Commercial & Operating Officer for Manchester City Football Club, Tom Glick, added:

“First Gulf Bank’s expertise in financial services including corporate, wholesale and retail banking has made them the fastest growing bank in the Middle East with both local and global success, and we are proud to become their partner in the UAE.

“Manchester City enjoys a terrific and rapidly expanding fan base in the United Arab Emirates and it is a privilege for the Club to be able to give something back to our supporters there for their amazing support. The new Manchester City credit card will deliver real value to customers and fans through a combination of lifestyle benefits, discounts and experiences spanning sport, retail, travel, hospitality and entertainment.”

Posted by: Kev Howland

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