Arsenal Welcomes Gatorade In Long-term Deal
Thu 26th Sep 2013 | Football Sponsorship
Arsenal Football Club have announced Gatorade as its Official Sports Drink and Sports Nutrition partner after agreeing to a three-year global partnership.
The deal will see the Gunners’ first-team, Under-21 and Under-18 teams use Gatorade before, during and after all training sessions and matches.
Using Gatorade’s Prime, Perform and Recover products, Arsenal players will benefit from sports fuel developed alongside some of the world's leading athletes and underpinned by Gatorade’s commitment to scientific research. In addition, Arsenal and Gatorade's sports science teams will collaborate on developing specific nutrition plans for players to optimise performance when training and competing.
The announcement comes as Arsenal competes in the UEFA Champions League for a sixteenth consecutive season and following a successful pre-season tour to Indonesia, Vietnam and Japan. The new partnership and opportunity to engage with Arsenal's worldwide fan base will be central to furthering Gatorade’s global ambitions while increasing their involvement in elite football.
Vinai Venkatesham, Arsenal’s Director of Global Partnerships and Business Strategy said of the deal: “We are delighted to welcome Gatorade to our growing family of partners; a truly international brand and the leaders in their field.
“As we further build our support in international territories, we know that we can help connect Gatorade with fans around the world. As a company they offer us products and knowledge honed by decades of research, and we are looking forward to working together with our own sports medicine experts to offer all of our players the best sports nutrition products and support."
Andrea Fairchild, Gatorade Vice President, Global & Sports Marketing said: "Our partnership with Arsenal FC is not considered a sponsorship for Gatorade - it's the beginning of a long relationship where we hope to help improve the performance of the most elite athletes in football.
“We look forward to the opportunity to bring our unparalleled products and services to Arsenal FC while expanding awareness of our brand to Arsenal FC fans and aspiring athletes around the globe."
Posted by: Aaron Gourley
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