Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Accrington Stanley Revamp Commercial Operations

Tue 1st Oct 2013 | Football Sponsorship

Accrington Stanley have announced a major revamp to their commercial operation, with a two person team taking charge of all commercial aspects at the Store First Stadium from this week.

Faye Smithson and Mike Ferguson Jnr will now be responsible for all sponsorship, advertising and hospitality at the club.

“In the weeks to come we will be throwing considerable resources in to steeply driving income from non-footballing sources,” said Stanley Chairman Peter Marsden.
 
“Faye has been at the club part-time for a while and has earned her chance to shoulder more responsibility. Faye’s mantle will include hospitality, overseeing the East Lancashire By Official Appointment Scheme and masterminding a major overhaul of the Gold Bond scheme.
 
“Mike will have a brief to not only generate income from conventional routes (for instance perimeter boards / advertising / sponsorship / share sales) but to also harness the power of the internet, social media and modern technology in general to reach out to Stanley’s fans whether they be in Lancashire, the rest of the UK or indeed abroad.

“I regard our diverse fan base as being our unique secret weapon and I think up to now we have only scratched the surface in how to best exploit it.
 
“Crack the commercial and we will go a long way to making the club self-financing and prosperous,” added Marsden.

 Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Tottenham Hotspur Calls In Official Mobile Phone Partner

Thu 17th Aug 2017 | Football Sponsorship

Tottenham Hotspur has announced LEAGOO, the China-based smart phone and technology provider, will become the Club’s Official Mobile Phone Partner for five years from the start of the 2017/2018...

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...

Western Union Becomes Money Transfer Partner and Shirt Sleeve Sponsor of Liverpool Football Club

Wed 9th Aug 2017 | Football Sponsorship

The Western Union Company and Liverpool FC today announced a multi-year partnership that will see Western Union, a leader in global payment and money transfer services, become an Official Principal...

Swansea City COO believes new partnership with Letou will help Asian expansion

Wed 9th Aug 2017 | Football Sponsorship

Swansea City’s plans to expand their footprint into Asian territories will benefit significantly from their partnership with shirt sponsor Letou, according to Chief Operating Officer, Chris...