Everton Reveal Redesigned Crest
Thu 3rd Oct 2013 | Marketing & PR
Everton have revealed their new official club crest for the 2014/15 season.
The new design follows an extensive fan consultation process in which 13,229 voted online for their favourite design.
The club’s design of the crest for this season (2013/14) caused controversy after they dropped the ‘scroll’ with the words Nil Satis Nisi Optimum with fans criticising the club over its failiure to consult them over the proposed changes.
The new design gained 78.18 per cent of the fan vote out of the three options produced.
Around 20,000 Everton supporters provided guidance towards what they wanted to see from a new crest during the consultation process.
The current crest will remain in the official Everton crest until the summer of 2014 when the switchover will begin.
Everton Director of Communications Alan Myers said: "I’d like to thank all supporters who took part in an extensive crest redesign process.
"Everton listened to its fans and the fans have spoken. I look forward to seeing the crest on the shirt, the stadium, merchandise and the website."
The new design strongly reflects Everton’s heritage and status as an authentic, respected football club bringing together the key icons of the club's tradition - the Tower, Nil Satis Nisi Optimum and the Shield, rendered in the strongly preferred club colours of royal blue and white.
The 'scroll' has been used to hold 'Nil Satis Nisi Optimum' but has been attached firmly to the Shield to prevent it being easily removed when used by partners, and much simplified to achieve impact.
Posted by: Aaron Gourley
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