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Three clubs receive awards from Football League interactive (FLi)

Wed 21st Apr 2010 | IT & Technology

Representatives from FL Interactive - the digital arm of The Football League - have presented Nottingham Forest, Hartlepool United and Crewe Alexandra with their share of £50,000 after each won a divisional incentive scheme.

The three clubs were last week handed cheques for £30,000, £13,000 and £7,000 respectively for delivering innovative and exclusive content through their Club Player service on their official club website.

Player provides premium audio, video and text content from behind-the-scenes to subscribers at FLi's 82 clubs which includes 66 Football League outfits.

To be eligible, clubs were required to upload a minimum number of videos - five, four and three per week for Championship, League 1 and League 2 clubs respectively - between November and February with entries judged by BBC pundit, Mark Clemmit.
For their entry, Forest entered a 30-minute 'Christmas Special, an interview with Stuart Pearce and previously unseen archived footage of Brian Clough.

"We are constantly striving to improve the service we give our Forest Player subscribers," said Forest's Chief Executive Mark Arthur.

"We are understandably delighted that the efforts of our web team have been recognised by FLi with the assistance of Mark Clemmitt."

In League 1, Hartlepool put forward their behind-the-scenes 15 minute film following the first team for their game at Charlton Athletic, fronted by club captain Ritchie Humphreys.

"The Club Player service is a vital tool for Hartlepool United to communicate to our fans and we are always looking at ways to improve and develop the content we provide," added United Chief Executive Russ Green.

"The team has been working hard and we are thrilled to have had our efforts rewarded in such a way."

And Crewe employed cutting-edge night vision technology for their entry with an entertaining 12-minute 'Ghost Hunters' episode featuring players and fans.

"Everyone at Crewe Alexandra was delighted that the endeavour produced by those working on the official website has been recognised and rewarded with the price of £7,000 for the most original short video," said Crewe Alexandra Chairman, John Bowler.

"Our web-team of Louise Irvine and Rob Wilson wanted to do something different and we felt we had a strong contender after some of players were good enough to attend a 'ghost hunting' experience. It was fun way for our fans to see players away from football and I am pleased that ours was adjudged the winner amongst some fierce competition in our division."

FLi - a wholly owned subsidiary of The Football League - is the largest football network globally with over 73,000 football fans worldwide having signed up for Club Player.


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