Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

FIFA Offer Regional Sponsorship Opportunities For World Cup

Tue 29th Oct 2013 | Football Sponsorship

For the first time ever FIFA will offer companies the opportunity to purchase regional sponsorship packages for the 2018 and 2022 FIFA World Cups™.

Speaking at the post-LOC board meeting media conference in Kazan, FIFA’s Marketing Director Thierry Weil provided details on the new commercial structure, highlighting the significant opportunities and value which is on offer for interested companies. 

“Without the support of our sponsors, events such as the FIFA World Cup would simply not be possible,” said Thierry Weil.

“Our sponsors not only offer financial support to the events, but logistical support on the ground in the form of transportation for example. Sponsors also play a huge role in connecting our events to football fans all over the world, running promotions and giving people the once-in-a-lifetime opportunity to experience events."

FIFA’s current sponsorship model, which was implemented in 2007 and covered the 2010 and 2014 FIFA World Cup, consists of three tiers of Commercial Affiliates; FIFA Partners, FIFA World Cup Sponsors and National Supporters. 

“The current commercial structure has proven to be very successful for the last two editions of the FIFA World Cup, with no packages left unsold. However, we felt it was time for a change,” explained Weil.

FIFA’s new commercial structure will be in place as of 2015 for the 2018 and 2022 FIFA World Cups.

The top two tiers will remain mostly unchanged, with a total of 14 companies occupying the FIFA Partner and FIFA World Cup Sponsor positions. However, the third tier has been transformed from National Supporters to Regional Supporters. This tier can amount to a total of 20 brands from the 5 pre-defined regions of North America, South America, Europe, Middle East & Africa and Asia.

And the reasons for the change? “The demand is there,” said Weil. "Having observed our current structure it became clear that there is an interest from brands in broadening the scope of the National Supporter engagements, not only to cover the Host Country.

“The regional approach also offers a more targeted way for Commercial Affiliates to engage with their target audience, offering companies who do not have the desire or the means to enter into a global sponsorship agreement to acquire rights which cover a significant geographical region.

“For example a company who is interested in the region of South America can now acquire the corresponding rights and not have to purchase a global package. The value proposition is much stronger."

 Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...

Western Union Becomes Money Transfer Partner and Shirt Sleeve Sponsor of Liverpool Football Club

Wed 9th Aug 2017 | Football Sponsorship

The Western Union Company and Liverpool FC today announced a multi-year partnership that will see Western Union, a leader in global payment and money transfer services, become an Official Principal...

Swansea City COO believes new partnership with Letou will help Asian expansion

Wed 9th Aug 2017 | Football Sponsorship

Swansea City’s plans to expand their footprint into Asian territories will benefit significantly from their partnership with shirt sponsor Letou, according to Chief Operating Officer, Chris...

Everton Partners With Carling

Fri 28th Jul 2017 | Football Sponsorship

Everton Football Club has signed a partnership agreement with leading UK brewer Molson Coors to provide Carling, the UK’s number one beer, at Goodison Park from the start of the 2017/18 season....