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FIFA Launches Official Football App

Mon 2nd Dec 2013 | IT & Technology

FIFA.com, the most-visited football website in the world, have announced the launch of the official FIFA app.

The launch of the application coincides with the Final Draw for the 2014 FIFA World Cup Brazil™, which can be followed live with the app on Friday, 6 December 2013.

FIFA expects the app to be the most downloaded sports application ever, with over 70 million downloads predicted in its first few months.

FIFA President Blatter commented: “Our mission is not only to develop the game, but to touch the world and build a better future. With the official FIFA app, we are using mobile technology – the most personal technology ever known – to unite and inspire fans, ensuring they never miss a moment of the beautiful game.”

The application is built on the foundations of FIFA.com, which during tournament months can receive in excess of 7 billion page views and 150 million unique visitors.

At the heart of the application is the World Match Centre, providing live coverage from over 200 national leagues and competitions across the globe, personalised by the fan’s favourite clubs and national teams.

The News section keeps fans up-to-date with the latest from the world of football as it happens, and as we approach Brazil 2014, the World Cup section will provide exclusive official access to the biggest single-sport event in the world. The live coverage of the Final Draw will be supplemented by exclusive reactions from coaches as the groups and games are announced.

The FIFA/Coca-Cola World Ranking allows fans to track the official ranking of national teams across both men’s and women’s football.

The app also introduces FIFA Explore, a series of interactive journeys to enable fans to get insights into FIFA initiatives that support the development of the game and FIFA’s mission to use football to build a better future.

Available in English, French, German, Portuguese and Spanish, is free to download and available for iPhone, iPad and Android smartphones and tablets from today.

The official FIFA app will evolve over the coming months to provide an unparalleled digital platform to unite the hundreds of millions of fans for the 2014 FIFA World Cup Brazil™.

Posted by: Aaron Gourley

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