VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Adidas Unveil Official FIFA World Cup Ball

Wed 4th Dec 2013 | World Cup 2014

adidas today unveiled brazuca, the official 2014 FIFA World Cup Brazil™ match ball with a spectacular 3D light projection launch event held at the iconic Parque Lage in Rio de Janeiro.

brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans; the name "brazuca" is an informal local term which means "Brazilian", or to describe the Brazilian way of life.

The colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets worn in the country (fita do Senhor do Bonfim da Bahia), in addition to reflecting the vibrancy and fun associated with football in Brazil.

brazuca went through a thorough testing process over a two and a half year period involving more than 600 of the world's top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminese. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane.

The technology incorporated into the bladder and carcass of brazuca is identical to the Tango 12 (UEFA Euro 2012™), Cafusa (FIFA Confederations Cup 2013) and the popular UEFA Champions League™ Official Match Ball.

However, a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch. brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball, ensuring top performance for every condition.

Brazilian star Dani Alves said: "My first impression of brazuca is of a ball that is fantastic and we're going to have a lot of fun with it. adidas has created an incredible-looking ball fitting for a tournament as big as the FIFA World Cup. Most importantly it plays well on the ground and in the air. I'm sure all the players will love it. It's increased my levels of excitement even further and I honestly cannot wait for the opening game!"

FIFA World Cup™ winning Spanish captain Iker Casillas said: "brazuca has a stunning design that feels inspired by Brazil. Now the ball has been launched the tournament feels a lot closer. I'm looking forward to playing in Brazil with a great ball. Hopefully with brazuca we can get the same result as in 2010."

The launch of brazuca marks the next phase of adidas' "All in or Nothing" 2014 FIFA World Cup Brazil™ campaign, following the launch of seven national federation FIFA World Cup™ kits and the Samba Collection, a Brazilian-themed football boot collection.

The FIFA World Cup™ is the world's largest football event and the ultimate platform for the adidas state-of-the-art apparel, hardware and footwear. adidas has made every FIFA World Cup™ ball since 1970, and recently extended the partnership with FIFA until 2030, including the supply of the official match ball.

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

England Reach (Social) World Cup Semi Final

Thu 17th Jul 2014 | World Cup 2014

England would have reached the World Cup semi-finals in Brazil and the tournament would have been won by Mexico if the competition was based on social media audiences, according to programmatic...

#allin wins hashtag World Cup

Mon 14th Jul 2014 | World Cup 2014

adidas was celebrating double World Cup success after its #allin campaign was tweeted over one million times throughout tournament. As well as being the kit manufacturer of winners Germany, research...

One Billion Fans Get Social With FIFA World Cup

Mon 14th Jul 2014 | World Cup 2014

Brazil 2014 has proved to be a social, mobile #WorldCup as more than a billion fans were able to #joinin across FIFA’s official digital platforms. Attendance in the Global Stadium exceeded one...

Müller or Messi in Maracana

Sat 12th Jul 2014 | World Cup 2014

Sunday’s game at the Maracana will see one of the great World Cup rivalries resurrected as Germany play Argentina for a record third time in the final. Each countries most recent title came at...