Soccer AM Star Signs For Street League
Mon 9th Dec 2013 | Marketing & PR
Soccer AM presenter Max Rushden is to become an ambassador for the football charity Street League.
The national charity uses the power of football to engage with unemployed 16 to 25-year-olds, and help them develop key life and employability skills during an eight-week Academy programme.
Currently 81% of Street League graduates move into work, education and training.
Max recently visited the charity’s Hartlepool Academy, which is being funded by donations from the sale of Soccer AM t-shirts, and joined participants in the classroom and then on the pitch. Click here to watch a short film about his visit.
He said: “It means a lot for Soccer AM to be part of it but, for me personally, what I think is good about Street League is that it is actually doing something and you can see the results.
“When you say eight out of 10 people that come on the course go into employment or go into education, that is a tangible thing and you can see it is making a difference.
“There are so many charities that do good - but I just think helping youngsters who are not exactly sure where they are going in life is a really important thing. The youngsters on the Street League scheme are trying to better their lives, and ultimately contribute to their local communities and that can only be a good thing.”
Max, who also presents a Sunday show on Talksport, listened as a group of 20 Academy participants discussed how they think unemployed young people are often perceived.
Niall, 22, said: “It is sometimes unfair how people can have that opinion of you just because you’re a young person. People think that you’re lazy and just want to go out and get drunk or sit on your backside all day.
“But it’s not like that. Sometimes there are no places to actually go and do something. Sometimes there is a lack of opportunity.”
Max responded: “I am pretty open-minded about people wanting to not just judge someone for the position they are in, but also asking why someone is in that position.
“You have got to be open-minded as everyone is dealt a set of cards… but some people get dealt a better set than others. Ideally you want everyone to have the same opportunity but that just doesn’t happen.”
Posted by: Aaron Gourley
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
If you have any football business related news stories you’d like to share then please contact us – email@example.com
Wed 22nd Feb 2017 | Marketing & PR
Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...
Mon 20th Feb 2017 | Marketing & PR
Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...
Thu 9th Feb 2017 | Marketing & PR
AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...