Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester United and Aperol Announce Sponsorship

Fri 10th Jan 2014 | Football Sponsorship

Manchester United Football Club have announced a multi-season sponsorship agreement with international spirits brand Aperol, to become the club’s official global spirits partner.

The deal, which runs until the end of the 2016/2017 season, will see Aperol branding visible during all domestic games at Old Trafford, as well official club publications, MUTV and the official website. The partnership will also see the signature drink, Aperol Spritz, available in the stadium’s hospitality areas.

A celebration message of ‘Cheers, United!’ represents an exciting phase as Aperol develops its brand across the globe, extending into new markets and growing outside its traditional Italian roots.

Manchester United's group managing director, Richard Arnold, said: “We are delighted to welcome Aperol as Manchester United’s new global sprits partner. Like Manchester United, Aperol is an ambitious organisation and we have been impressed by their innovative approach to developing the brand on an international stage. 
 
“Manchester United has 659 million followers across the world and this partnership will be another platform to bring the club closer to these fans. Aperol is a fitting partner to help the club and its supporters to celebrate our achievements and we look forward to sharing many successes together in the coming years.”

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Aston Villa Make Hisense Summer Signing

Thu 27th Jul 2017 | Football Sponsorship

Hisense has announced a deal with Aston Villa to become the Official Technology Partner of the club. The deal will see Hisense support the Villans ahead of their 2017/18 Sky Bet Championship campaign....

Arsenal extends deal with BNN Technology

Thu 27th Jul 2017 | Football Sponsorship

Arsenal have announced their relationship with Chinese technology, content and services provider BNN Technology has been extended up to and including the 2019/20 season. Showing a further commitment...

City Football Group announces joint venture with Goals Soccer Centres in US and Canada

Tue 25th Jul 2017 | Football Sponsorship

City Football Group (CFG) and Goals Soccer Centres (Goals) have today announced a joint venture which will see the Group team up with one of the world's largest and most popular operators of...

Sheffield United And Heineken Agree New Pouring Rights Deal

Mon 24th Jul 2017 | Football Sponsorship

Sheffield United F.C. has agreed a new pouring rights partnership with the UK leading beer and cider business, HEINEKEN. The agreement will see HEINEKEN being given the exclusive pouring rights at...