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Leeds United Touchdown With 49ers Partnership

Mon 13th Jan 2014 | Marketing & PR

Leeds United have struck a unique partnership with the San Francisco 49ers of the National Football League (NFL).

The arrangement will see the American Football pioneers send a delegation to Leeds to meet with senior management staff to discuss key areas of the club’s business, including ticketing strategies, sponsorship and commercial opportunities, technology, and retail and merchandising.

Leeds United managing director David Haigh said: "This is a strategic partnership and we're looking forward to working closely with the 49ers.

“They are a worldwide brand, and we'll be discussing all aspects of our business; marketing, ticketing, merchandising, and commercial opportunities, and hopefully tapping into and sharing knowledge with them.”

Leeds United chairman Salah Nooruddin added: “The 49ers are market leaders in many respects, and they are excited to be working with us as we are with them. We have been talking with the 49ers for a good while now, and see this as an exciting opportunity for both of us."

Paraag Marathe, Chief Operating Officer of the 49ers, said: “The 49ers are very excited about the prospect of partnering with Leeds United, a club with an international following as well as great history and tradition.

“We look forward to sharing best practices with Leeds United and providing them with our perspective on the sports industry. This is an exciting opportunity for us to link up with an English football club and learn from each other.”

Image: LeedsUnited.com 

Posted by: Aaron Gourley

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