Liverpool Extends Global TV Network
Mon 13th Jan 2014 | Television & Broadcasting
Liverpool FC have today announced nine new television partnerships extending the club’s global reach.
The new deals encompass the following: beIN Sport (Hong Kong); Kompass (Indonesia); Sony (India); beIN Sport (Middle East and France); Sommet (New Zealand); TV2 (Norway); Arena TV (Balkans); Go TV (Malta); 365 Media (Iceland).
Working with Pitch International, the new TV partnerships will also help to bolster the football credentials of the various TV platforms, allowing them to show Barclays Premier League action in each region.
Matthew Baxter, chief media officer at Liverpool FC, said: "It's fantastic that the club has been able to secure the new host of TV partnerships, allowing passionate Reds to watch the heroes they love.
"One of the club's main aims is to extend engagement through our various media with the millions of fans across the world, so that they feel part of the Liverpool FC family, and these deals are another step in that direction."
Henri Kamerling, head of sales at Pitch International, said: "We are delighted to be working with Liverpool FC on this project. These wide-ranging deals represent the first steps as we work with the club to deliver their key content to their fans around the world."
Image: Action Images / Jason Cairnduff
Posted by: Aaron Gourley
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