seat
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FCBusiness Subscription
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

FIFA And Visa Extend Relationship Until 2022

Tue 14th Jan 2014 | Football Sponsorship

FIFA and Visa have today announced the extension of their relationship until 2022.

As a top-level FIFA Partner, this extension secures Visa's global marketing rights and product category exclusivity for the 2018 FIFA World Cup Russia™, the 2022 FIFA World Cup Qatar™ and more than 40 FIFA events scheduled throughout the time period, including the FIFA Women's World Cup™ and the FIFA U-20 World Cup.

Visa initially signed up as a FIFA Partner in 2007 and activated its first global sponsorship rights at the 2010 FIFA World Cup™ in South Africa. Those rights allow Visa to build its business and extend value and benefits to various stakeholders around the globe through marketing programmes that drive brand preference and product usage.

"We're delighted to have reached this agreement with our valued partner, Visa," said FIFA President Blatter.

"Visa's huge global network and engaging consumer programmes play a significant role in bringing the FIFA World Cup to all corners of the globe, and we're delighted to have such a strong global brand by our side until at least 2022."

Through this relationship, Visa can expand its impact with financial institutions, clients, account holders and fans.

Visa also works to strengthen FIFA host markets and other communities by providing more access and education to electronic payments, creating more pathways for people to enter the formal financial system and improving financial literacy.

"With football's unique power to inspire people everywhere, Visa couldn't be more excited to extend its relationship with FIFA," said Ricardo Fort, SVP Global Sponsorship Marketing at Visa Inc.

"Our association with the FIFA World Cup and the entire portfolio of FIFA events differentiates our brand and allows us to offer unique opportunities to our clients around the world."

Visa is the fifth of FIFA's Commercial Affiliates to have committed to both the 2018 and 2022 FIFA World Cups™, following adidas, Coca-Cola, Hyundai-Kia and Anheuser-Busch InBev.

Posted by: Aaron Gourley

 

Tweet

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Chelsea Sign Mega Shirt Sponsorship Deal

Fri 27th Feb 2015 | Football Sponsorship

Chelsea have unveiled The Yokohama Rubber Company Ltd as its Official Shirt Partner in what is their largest-ever commercial deal. The new five year deal which begins at the start of the 2015/16...

Foreign Investment Fuels Rise Shirt Sponsorship Revenues

Tue 24th Feb 2015 | Football Sponsorship

Premier League clubs have seen a 36% rise in shirt sponsorship income according to research by Repucom. The report by Repucom released today, shows the total annual income from shirt sponsorship for...

Southampton Re-sign adidas For 2015/16

Mon 16th Feb 2015 | Football Sponsorship

Southampton Football Club have re-signed adidas as its Official Technical Supplier for the 2015/16 campaign. The sportswear brand will produce Saints’ team kit, replica kit, training wear,...

Liverpool Well Groomed With Nivea Partnership

Fri 13th Feb 2015 | Football Sponsorship

Liverpool FC have announced NIVEA MEN as the club's official men's grooming partner, which sees the men's skincare brand break into the Barclays Premier League. The multi-year partnership with NIVEA...