FTBpro Partnership With PFA Fan Player of the Month Awards
Thu 16th Jan 2014 | Marketing & PR
FTBpro, the largest fan-generated media platform in global football, has signed a deal with the Professional Footballers’ Association (PFA) to become the title sponsors and media partner of the PFA Fan Player of the Month and Fan Player of the Year awards for the English Football Leagues.
The awards are designed to give a strong voice to the supporters who are the lifeblood of the game. The awards are endorsed by the players and supported by the clubs.
Fans will be able to vote for every player playing across the divisions each month. Towards the later stages of the vote a shortlist of leading contenders will be announced, however voting will remain open for every player until the last day of every month. The overall winner will then be announced shortly thereafter.
The PFA awards sponsorship is the latest in a line of strategic partnerships for the rapidly growing FTBpro. As well as sharing their user generated content with a number of media partners, FTBpro also became the official media partner of the League Managers’ Association (LMA) back in August.
Asaf Peled, Founder of FTBpro, said; “We are delighted to be partnering with the PFA Fan Player Awards. The association with the PFA helps to further consolidate our position at the heart of English football, and we look forward to utilising the deal to bring even more unique, engaging content to our platform.
“We are also pleased to be able to use some of the assets gained as part of the deal to further reward and incentivise the dedicated and talented fan writers currently contributing content to our platform.”
Gordon Taylor OBE, CEO of the PFA, said “This is a significant new partnership for the PFA and alongside our existing relationship with Digital Sports Group shows how well the PFA is adapting to life in the modern media environment.
“We are excited that the PFA will be able to interact with FTBpro’s large UK and International fan base and that they, in return, will have a chance to show their appreciation for their favourite players in a real and meaningful manner by voting for this prestigious award.”
For more information, or to vote in the FTBpro PFA Fan Player of the Month awards, go to www.ftbpro.com/fanawards
Posted by: Aaron Gourley
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