Oddschecker Launches With TV Advertising Campaign
Fri 17th Jan 2014 | Marketing & PR
Oddschecker, the odds comparison site, has announced a TV advertising campaign to support the launch of their new App, a product designed to shake up the mobile betting experience.
The six week campaign premiers on Monday 20th January during the half-time break of Sky Sports’ Monday Night Football (West Brom vs. Everton).
The 30 second ad, created by Home, features Oddschecker’s brand characters, Inspector Odds and his dog Checker, to communicate that better value odds can be found through the Oddschecker App, as well as the company’s market-leading website.
Supported by a significant six-figure spend, the media campaign, developed by Mediacom, will appear across the Sky Sports, Eurosport, ITV digital, C4 digital and the Sky Pub networks.
Oddschecker’s Head of Marketing, Andy Lulham, said: “This App is truly set to revolutionise mobile betting for punters across the UK, and the introduction of Inspector Odds and his dog Checker provides a fun, impactful TV ad that will clearly communicate the benefits of using the new App.“
Designed for sports fans who want to get best bang for their buck, the new Oddschecker app will provide on-the-move punters with a hassle-free means to get best value on every bet.
The App, which is 100% secure and free to download, allows users to compare best prices from seven leading bookmakers, and place bets with them all without having to leave the App. The bookies included are Bet365, Betfair, BetVictor, Ladbrokes, Paddy Power, Sky Bet, and William Hill, with plans to add others in the future.
The App enables all types of bet to be placed with any of the featured bookmakers, as well as including a tool to compare the best odds on accumulators. Users will also be able to view all their bookmaker account balances on one screen.
Posted by: Aaron Gourley
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