Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

EA Sports Sign Long Term Match Official Partnership

Tue 21st Jan 2014 | Football Sponsorship

Electronic Arts Inc. has signed a long-term agreement with Professional Game Match Officials Limited (PGMOL) that will see EA SPORTS™ become the new Principal Partner for PGMOL up until the end of the 2018/19 season.

The partnership gives EA SPORTS access to approximately 2,700 professional football matches every season, with an estimated cumulative global TV audience in excess of five billion across all three major English football bodies that PGMOL works with - the Premier League, The FA and The Football League.

The partnership delivers a range of designation and promotional rights, including shirt sleeve and training wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity material, all governing body websites, as well as PGMOL and refereeing inventory that offers extensive promotional opportunities.

Mike Riley, General Manager of PGMOL, said: “We are very excited to have secured this long-term arrangement with EA SPORTS. They are a great fit for PGMOL given their deep connection with football.

“This is also good for the long-term development of refereeing in this country as it ensures we can continue to invest significantly in the training and development of officials at all levels of the game.

“EA SPORTS join PGMOL at an exciting time. A huge amount of work has gone into improving refereeing performance in recent years. There has probably never been as much scrutiny of refereeing as there is now, but we are very proud of the fact that the accuracy of the Select Group in major decision making, their Match Delegate marks and fitness has never been higher.

“We have an incredibly dedicated and professional team that features some of the world’s leading officials and many who will go on to excel at the highest level.”
 
David Rutter, Executive Producer for the FIFA franchise at EA SPORTS, said: “This is an exciting new partnership for EA SPORTS and our millions of fans.

“Our FIFA games are built on connection to the real-world of football, and having the top-tier referees and officials carrying the EA SPORTS brand into matches each season is a great extension of this connection.”

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Icondia (Icondia-C-468x60.gif)

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

 
If you have any football business related news stories you’d like to share then please contact us – 
agourley@fcbusiness.co.uk
Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

AIA Extend Tottenham Hotspur Partnership Until 2022

Fri 26th May 2017 | Football Sponsorship

AIA has extended its partnership with Tottenham Hotspur until the end of the 2021/2022 season. AIA and Tottenham Hotspur have enjoyed a successful strategic partnership since the start of the...

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...