Arsenal Announce Puma As Official Kit Supplier
Tue 28th Jan 2014 | Marketing & PR
PUMA will become the official kit partner of Arsenal from July 1st, 2014.
The deal sees Puma taking over from Nike and is believed to be worth £30m per year over five years representing the biggest deal in PUMA and Arsenal's history. In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis.
PUMA and Arsenal will work together to bring further innovation into the sports brand's performance apparel range. Both organisations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA's global sales network, international tours and integrated marketing activities.
Bjoern Gulden, chief executive officer for PUMA said: "Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we're proud to have signed this partnership with a truly global football club.
"As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant global impact."
Ivan Gazidis, chief executive officer at Arsenal said: "We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal's progression on and off the pitch."
Posted by: Aaron Gourley
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