Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Carlsberg unveil 30m World Cup Campaign

Tue 26th Jan 2010 | Football Sponsorship

Carlsberg is to launch a £30m World Cup-themed marketing campaign that will become the beer brand’s biggest single marketing investment of the year.

As the official beer of the England national team Carlsberg will launch a campaign called ‘Teamtalk’ which calls on fans to deliver a team talk to the England team via video or text message.

Carlsberg will also be visiting Premier League grounds and supermarkets with a branded tour bus in which fans can also record their team talk. The videos can then be viewed on a dedicated YouTube channel.

The beer brand is also set to launch television adverts in the build up to this June’s World Cup in South Africa.

In addition, more than 2.5 million promotional Carlsberg packs will be available from February.

Last year, Carlsberg signed a four-year extension to its sponsorship deal with The Football Association to remain the ‘official beer’ of both the England team and The FA Cup.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Vauxhall Announces End Of Home Nations Sponsorship

Wed 29th Mar 2017 | Football Sponsorship

Vauxhall have announced it’s to step away from its role as lead sponsor of England, Scotland, Wales and Northern Ireland national football teams. The car manufacturer, which has been lead...

Jeff Stelling Marches Again For Prostate Cancer UK

Mon 27th Mar 2017 | Football Sponsorship

Intrepid Sky Sports presenter Jeff Stelling will lace up his walking boots once more in another unbelievable walking challenge for Prostate Cancer UK. Teaming up with the leading men’s health...

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...