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PERFORM Integrates Global Sports Media Service into Opta

Tue 28th Jan 2014 | IT & Technology

Digital sports content group PERFORM today announced the integration of Global Sports Media’s data feed, which provides sports information including fixtures and results for over 1,500 leagues and competitions globally, into Opta, the leading provider of high definition sports data.

The integration will simplify PERFORM’s sports data offering to digital media customers in order to provide the best and most flexible product for its clients.

As part of the integration, Global Sports Media (GSM) - which was 100% acquired by PERFORM in 2011 - will cease to provide services under that brand, whilst all current GSM clients will become part of Opta’s customer base.

The combination of GSM’s breadth of coverage alongside Opta’s market leading and unique rich data products marks a significant step for the Group in consolidating its position as the world’s leading provider of digital sports data to the media sector.

Opta, which itself was acquired by PERFORM in July 2013, is the official data partner for a number of rights holders including the English Premier League and America’s MLS and works with many leading broadcasters, media groups, football clubs, bookmakers and brands including the BBC, Sky Sports, BeIN Sport, L’Equipe and Arsenal.

The new Opta solution will be broken down into three key categories:

• Core Data feeds - contain basic match data from a wide variety of competitions across the world. The former GSM services will be marketed as Opta Core Data feeds.

• Classic Data feeds - more detailed statistical data and aggregated stats.

• Performance Data feeds - the most detailed level of live data available anywhere, containing x,y coordinates and timestamps. This data powers Opta’s premium widgets such as Heatmaps and Chalkboards.

Ian Campbell, Commercial Director, Content Distribution (Media) at PERFORM said: “This integration ensures we take the best of GSM and combine it with Opta’s powerful brand and innovative data approach to provide customers with the total sports data solution that is suited to their individual requirements.”

Aidan Cooney, Opta’s Managing Director added: “This is an exciting evolution in Opta’s data offering. GSM provides a breadth of data that is unrivalled in the market, which combined with Opta’s detailed analysis, ensures we now provide the most comprehensive sports data solution on the market.”

Posted by: Aaron Gourley

 

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