Spurs Expand Global Audience With Broadcast Deals
Fri 7th Feb 2014 | Television & Broadcasting
Tottenham Hotspur Football Club has forged partnerships with four major international broadcasters for exclusive club content to be screened in more than 35 countries across four continents.
Working with Pitch International, the new deals will see the distribution of the club's weekly television package, Spurs TV, to beIN Sports in Asia (including Hong Kong, Indonesia, Philippines and Thailand), USA, Canada, France, North Africa and the Middle East; Sony in India; Sky in New Zealand and Arena Sport across the Balkan region.
Spurs TV gives the Premier League club's large and growing international fanbase the opportunity to keep up-to-date with all developments at White Hart Lane.
Including full ‘as live’ coverage of the first team’s most recent matches and exclusive, behind-the-scenes news from around the club, such as interviews with the first team squad, Spurs TV gives fans a unique insight into life at Tottenham Hotspur.
With nearly 100 official supporters clubs around the world and an estimated global following of 180 million, the new deals will give both core fans and new viewers alike the opportunity to get closer to the club.
Donna-Maria Cullen, Executive Director, Tottenham Hotspur, said, "These new content partnerships will enable us to engage with fans around the world and, with Spurs TV as part of the content package, fans will be able to see the behind-the-scenes features and clips that are in high demand, as well as match footage.
“We look forward to working with our new partners to continue to increase our global reach and develop further support.”
Henri Kamerling, Head of Sales, Pitch International, said, “Tottenham Hotspur's traditional brand of entertaining and exciting football has helped the club establish a strong global fan base.
“These broadcast deals are the first steps in our efforts to deliver the club's key content to these supporters as well as establish a whole new generation of fans for the club.”
Image: Action Images / Craig Brough
Posted by: Aaron Gourley
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