VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Centerplate Sign Ten Year Northampton Town Deal

Fri 7th Feb 2014 | Football Stadiums & Facilities

Leading event hospitality provider Centerplate has clinched a 10-year deal to manage all matchday and non-matchday catering as well as event sales and marketing at Northampton Town FC’s Sixfields Stadium from July.

The Cobblers have teamed up with Centerplate as the League 2 club embarks on Phase 1 of a major multi-million pound expansion and re-development of the facilities at Sixfields.

The new deal will see Centerplate assume responsibility for all catering services at the stadium, and the caterer will also take on the proactive sales and marketing of the venue for non-match day events.

Phase 1 of the re-development plan to expand the capacity of the ground from 7,653 to 10,000, will get underway later this month and will focus on enhancing and extending the East (Family) Stand.

Centerplate is contributing towards the capital investment cost of installing new facilities within the East Stand complex which will house a new conference centre with a 500 plus capacity suite and other meeting rooms; executive boxes and a new bar; while there will be a family area in the West Stand - all of which are due for completion in readiness for the 2014-15 season. A hotel is also being built on site which will ensure a large number of non matchday visitors to the stadium.

David Cardoza, Chairman of Northampton Town, said, “The Centerplate team has established a good ‘hands-on’ working partnership with us, and we have naturally involved them in discussions about the opportunities to generate incremental revenue for the club from maximising the potential of the new facilities.

“They have a highly professional approach and we have seen the results their sales and marketing skills have achieved for other UK sports stadia. Becoming part of such a prominent international hospitality provider as Centerplate has provided us with the best of both worlds – thinking globally while acting locally.

“They can bring a lot of national and international experience to the table and that is crucial for us as we look to grow the club. New insights and a new perspective have helped us shape our plans for enhancing the catering, hospitality and events services at the stadium, while Centerplate remains focused on sourcing form local suppliers and producers, and supporting the local community.”

Matthew Nicholson, Operations Director – The Midlands at Centerplate’s UK division, added:  “We feel very privileged to be part of Northampton Town FC’s plans as they embark on this new era in the club’s 117-year history.

“As well as enhancing the matchday experience for fans, the excellent new facilities will provide the perfect platform to launch the Sixfields Stadium as an ideal venue choice for corporate and private event organisers, whilst opening up a valuable new revenue stream which can be reinvested in the club.

“I have been delighted with how negotiations with Northampton Town Commercial Manager Andy Wooldridge have gone and we are looking forward to beginning the new partnership.”


Image: Action Images / Peter Cziborra Livepic

Posted by: Aaron Gourley

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Everton Plan New Stadium At Bramley Moore Dock

Thu 23rd Mar 2017 | Football Stadiums & Facilities

Everton Football Club’s search for a site to build a new stadium are finally set to come to an end as they announce plans to build an iconic waterfront stadium in the city. Liverpool City...

Former Groundsman Praises Playability Of SISGrass

Mon 13th Mar 2017 | Football Stadiums & Facilities

Former Hull City groundsman Craig Backhouse believes more football clubs should join the SISGrass revolution. Backhouse, who now works as an Installation Supervisor at SIS Pitches, worked at Hull City...

SIS Pitches Enjoy Dominant Year Following Key Projects

Fri 24th Feb 2017 | Football Stadiums & Facilities

Sports pitch-specialists SIS Pitches enjoyed a standout year in 2016, as a number of prestigious projects helped to propel the company to even greater heights. With a group turnover exceeding...

SIS Pitches Seal Fourth World Cup Stadium

Thu 23rd Feb 2017 | Football Stadiums & Facilities

SIS Pitches has agreed a contract to complete work for a fourth stadium for the 2018 World Cup in Russia. The new Baltic Arena, Kaliningrad, one of twelve stadiums to be used during the finals, is set...