Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Yahoo! scores rights to Premier League highlights

Thu 29th Apr 2010 | Television & Broadcasting

Yahoo! has scored an exclusive deal with the Premier League to feature online highlights of football matches over the next three seasons, until 2013.

The deal will see the internet giant screen five-minute highlight packages following every match onYahoo.co.uk, and the company also holds the rights to syndicate this content to other parties.

By securing the coveted internet rights to Premier League matches, Yahoo! has achieved a sought-after position at the centre of the online football world in the UK, and will also allow the company to put together targeted advertising packages when distributing their content to major brands.

European Managing Director for Yahoo!, Rich Riley, said: "The acquisition of Premier League rights shows how serious Yahoo! is about providing the best in video content for our both our users and advertisers.

"Sport is a passion for our target audiences and the Premier League rights are a key part of our efforts to build on Yahoo!'s reputation for engaging, original content."

Brand Republic reports that Yahoo!'s arrangement will succeed the similar three-year deal between the Premier League and Virgin Media, which in turn followed a three-year deal with BSkyB from 2004 to 2007. By obtaining these desired exclusive rights, Yahoo! is in a prime position to boost its online presence further and capitalise on its recent profitability.

Premier League chief executive, Richard Scudamore, commented: "The way fans access Barclays Premier League action is growing ever more diverse and sophisticated. The online highlights package is an important medium for supporters of all our clubs to be able to follow match action.

"Yahoo! has a great reputation and presence in new media and we are pleased to welcome them as a Premier League rights holder. I am sure they will do a fantastic job in reaching the widest possible online audience over the next three seasons."

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

The EFL Agrees Two Major National Radio Rights Deals

Thu 25th May 2017 | Television & Broadcasting

The EFL has signed three-year agreements with talkSPORT and the BBC, securing high-profile broadcast platforms for all EFL clubs for the 2017/18 season onwards. With existing agreements due to expire...

BT To Make Europa & Champions League Broadcasting History

Tue 16th May 2017 | Television & Broadcasting

BT Sport is set to make broadcast history with a range of viewing experiences as it prepares to show the UEFA Champions League and UEFA Europa League finals free-to-air. For the first time ever, the...

Premier League Launches National Ad Campaign

Mon 3rd Apr 2017 | Television & Broadcasting

The Premier League launches national ad campaign targeting mums, teachers, and young fans. The Premier League has chosen to showcase their community programme Premier League Primary Stars in their...

Sky Sports Offer Fans Spidercam Perspective

Thu 12th Jan 2017 | Television & Broadcasting

Fans will be given a different perspective of Manchester United’s clash with Liverpool at Old Trafford this weekend thanks to Spidercam. Sky Sports will create a Premier League first this...