VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Arsenal announce multi-year Cooper Tire partnership

Tue 11th Feb 2014 | Marketing & PR

Arsenal Football Club and Cooper Tire Europe have announced a new long-term agreement that will see the Melksham-based manufacturer of 4x4 and performance passenger tyres become an official partner of the Club.

The partnership which will begin ahead of the 2014/2015 season was announced at the Arsenal Training Centre, with first-team members Mikel Arteta, Santi Cazorla, Laurent Koscielny and Per Mertesacker.

The exclusive sponsorship designates the 100-year-old Cooper brand as the first 'Official Tyre of Arsenal Football Club' for Europe, Russia, Middle East, South Africa and selected North African countries. It will involve the development of various advertising campaigns, marketing programmes and promotions designed to increase awareness and visibility of the Cooper brand.

The Cooper brand will be present across Emirates Stadium, with the sponsorship including pitchside and matchday programme advertising. Cooper will also be hosting customers from Europe, Middle East and Africa at Arsenal home games. Dealers will be supported with a range of in-store point of sale materials and Cooper will be developing content and competitions to further promote the partnership.

Vinai Venkatesham, Arsenal sales and marketing director, said: “We’re thrilled to have Cooper Tire Europe on board and they join our expanding family of Commercial Partners. Cooper is clearly entering an exciting new era and going from strength to strength as a brand, so now is the ideal time to welcome them to the Club as an Official Partner.”

The agreement comes as Cooper, who operate a wide range of motorsport activities from rallycross to single-seater racing, continue a major marketing drive across Europe, which includes high-profile advertising campaigns and the appointment of key brand ambassadors, including ex-F1 star and BBC pundit, David Coulthard.

Sarah McRoberts, marketing communications manager for Cooper Tire Europe, said: “We’re extremely happy to have secured this agreement with Arsenal Football Club, which is a truly world-class club. The sponsorship made perfect sense to us at Cooper as we share a real affinity with the club and its fans. Together, we are all driven by success and we’re very much looking forward to what I’m sure will be a very successful partnership.”

 

Posted by: Kev Howland

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...