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Sunderland Cruise To Wembley With New Partnership

Fri 28th Feb 2014 | Marketing & PR

Sunderland AFC has formed a partnership with Cruise, in an agreement which sees the brand become the club’s official suit provider for the Capital One Cup final through to the 2014/15 season.

The agreement will see Cruise become an official business partner of the club, where they will enjoy a range of rights including LED perimeter and jumbo screen advertising at the Stadium of Light along with matchday programme advertising at all home games.

Cruise will be dressing key representatives of the club, including manager Gus Poyet and first-team players for their trip to Wembley for their Capital One Cup final tie against Manchester City.

Speaking about the new partnership, Sunderland AFC’s Commercial Director, Gary Hutchinson said: “We are delighted to welcome Cruise to the Sunderland family. 

"The Hugo Boss suits provided by Cruise are of an exceptional standard and are highly on trend with this season’s latest cut and will give players and staff a unified and sophisticated appearance, the suits will be worn by members of the squad and staff at official club engagements.”

Cruise General Manager,Robert Young said: “The partnership with Sunderland is a perfect example of success and we are privileged to be a partner to the club for the Cup final and into the 2014/15 season. Our collaboration firms a strong bond between football and fashion, both in terms of lifestyle and ambition.

“The image of the club is important and we are pleased to support that through dressing the players and staff.  From the cup final onwards Cruise will enhance the presentation of the players and staff to match the dynamics of what is the most important and exciting league in the world.”

Sunderland, who face Manchester City in the Capital One Cup Final at Wembley on Sunday are also urging local businesses to get involved with a range of events being hosted at the stadium over the summer.

A business briefing will gather local business owners to discuss how they can get involved and benefit from the millions of pounds the events will bring to the local economy.

This summer thousands of people will be visiting Sunderland to see acts like One Direction, Jessie J and Jason Derulo hit the stage at the Stadium of Light.

The meeting is open to businesses to attend and will include information on the events and how they can get involved. It will also include all the details of the additional safety and transport measures being put in place as well as an insight into the demographics of those attending.

Gary Hutchinson, added, “The Stadium of Light has proven year on year that it can attract the biggest music acts, bringing with it thousands of new visitors into the North East.

“This has a significant effect on the regional economy, with a lot of money spent on transport, leisure, tourism, hospitality and retail industries.”

The meeting follows on from similar briefings held for the concerts in previous years, from which a number of highly successful business connections were made. The meeting will take place at the Stadium of Light on Tuesday 4 March at 3pm, for more information and to confirm your attendance please email jonathan.walker@necc.co.uk.

Posted by: Aaron Gourley 

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