Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Carlsberg And Stoke City Extend Beer Partnership

Mon 10th Mar 2014 | Football Sponsorship

Carlsberg UK and Stoke City FC have extended a deal which sees Carlsberg remain as the club’s Official Beer Partner until 2017.

The deal, which is a two year extension on an agreement that had a further year to run, secures pouring rights for Carlsberg UK’s beer and beverage portfolio including Carlsberg and Somersby Cider at the Britannia Stadium exclusively for Premier League fixtures.

As part of the extended agreement Carlsberg has increased its perimeter LED match-day advertising exposure to support its status as the Official Beer of the Barclay’s Premier League which runs until the 2016.

Since linking up with the brewer in 2007, the Potters have seen an 88 per cent increase in commercial revenues.

City’s Head of Commercial Andrew Billingham said: “We are extremely pleased that Carlsberg UK has chosen to continue to invest in Stoke City and extend our long and successful relationship. 

“With any partner we work from day one as though it’s our last to ensure that both parties receive excellent value.  We believe this is proven by the 90% partnership renewal rate the Club has achieved since securing promotion to the Premier League in 2008.”

David Scott, Director of Brands & Insight at Carlsberg UK, added:  “Carlsberg UK is proud to be the Official Beer Partner of Stoke City, a club with a strong tradition and rich heritage like our own brand and company. 

“Through the extended partnership we will connect with Stoke City and wider Premier League supporters at the Britannia Stadium and further cement our position as the beer brand of football and fans.”

The partnership with Stoke City FC further strengthens the Carlsberg brand’s involvement with football at all levels across Europe and the UK, from the professional game through to grassroots.  Carlsberg has been a sponsor of the European Championships since 1988, is the Official Beer of the England football team and recently celebrated a 21 year relationship Liverpool FC.  At grassroots levels it also sponsors the FA Carlsberg Trophy and is official partner to the FA’s referee programme.

Earlier this year Carlsberg announced a three year partnership to become the Official Beer Partner of the Premier League, starting with the upcoming 2013/14 season. 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Angry Birds becomes Everton’s first shirt sleeve partner

Mon 18th Sep 2017 | Football Sponsorship

Everton has signed a multi-year shirt sleeve partnership with Rovio Entertainment - the games giant behind the Angry Birds franchise. The Angry Birds logo will debut on the left sleeve of the Everton...

Crystal Palace Gets To Grip With Apollo Tyres Partnership

Thu 14th Sep 2017 | Football Sponsorship

Crystal Palace FC has announced Apollo Tyres as the Official Tyre Partner of the Club. Throughout the partnership with Crystal Palace, Apollo Tyres will have a significant presence at all the...

AFC Fylde Launches Innovative Education Programme With Mcdonald’s

Fri 8th Sep 2017 | Football Sponsorship

AFC Fylde Community Foundation is launching a new partnership with McDonald’s, to deliver a unique education programme for football coaches throughout Blackpool, Fylde and Wyre. Launching in...

Brighton & Hove Albion Sign JD As Shirt Sleeve Sponsor

Thu 7th Sep 2017 | Football Sponsorship

Premier League new boys Brighton & Hove Albion have signed sports fashion retailer JD as their first shirt sleeve sponsor. JD’s logo will feature on the left sleeve of Albion’s home,...