Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Newcastle United Relaunch Twitter Account

Mon 10th Mar 2014 | IT & Technology

Newcastle United's official Twitter account has been relaunched in a bid to bring supporters a much-improved service.

The revamp will see a new, simpler name of @NUFC used to bring fans news from both on and off the pitch.

Newcastle have often been criticised for its lack of communication with fans. The relaunch of the club’s Twitter service will give fans access to all areas of the club, from the first team, through to the under-21s and Academy, as well as the Newcastle United Foundation.

The service is ran by Managing Editor, Anthony Marshall, PR and Supporter Liaison Manager, Lee Marshall and Digital Editor, Dan King, and will aim to bring fans an in-depth, comprehensive coverage of the club.

Newcastle’s Twitter account currently has over 352,000 followers, the seventh largest Twitter following of Premier League clubs according to sportsocial.nineteeneightyfour.co

Matt Briggs, consultant for NineteenEightyFour said, "Over the past few weeks there has been a noticeable and welcome change in the way the club have approached Twitter, with more effort going into creating interesting and relevant content.

"Prior to this the social media output was more akin to a poorly timed sales pitch which made supporters feel like all that mattered was their wallets. 

"The relaunch suggests that Newcastle's recent strategy has proved more fruitful than their previous unsubtle attempts to get followers through the club's online store. The early signs are promising however the club needs to continue down this path to develop relationships with supporters and rebuild trust."

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk 

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Interview: Taking Football Into The Stats Zone

Tue 27th Jun 2017 | IT & Technology

fcbusiness speaks to Rob Esteva, Managing Director of The Stats Zone to discuss the growing influence of data and analysis in football. FC: Sport, and in particular, football has become increasingly...

Verteda solutions deployed in the new and unique ‘Tunnel Club’ at Manchester City’s Etihad Stadium

Fri 23rd Jun 2017 | IT & Technology

Leading provider of innovative hospitality solutions Verteda Ltd an MSL Solutions company is further extending its partnership at Manchester City Football Club. The luxurious new hospitality area,...

Atlético de Madrid chooses Tripleplay IPTV and Digital Signage platform for new stadium

Fri 23rd Jun 2017 | IT & Technology

World leader in the development of Digital Signage, IPTV and Video Streaming Solutions, Tripleplay has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000...

Newcastle United Launches Chinese Social Media Accounts

Tue 20th Jun 2017 | IT & Technology

Newcastle United has launched three new social media accounts in China as part of the club’s 125th anniversary celebrations. The club has unveiled official accounts on Sina Weibo, WeChat and...