Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Campaign Makes Sunderland Fans Club Legends

Thu 13th Mar 2014 | Marketing & PR

Sunderland fans are being immortalised as part of a unique season ticket campaign.

Fans attending Saturday’s game against Crystal Palace will notice something different about the Stadium of Light.

The stadium’s East Stand will be adorned by a huge sign proclaiming it the ‘Brian Graham Stand’ along with the hashtag #SAFCLegends.

Brian Graham is a long-standing loyal season card holder who was selected as part of a new campaign by the club.

The club's season card drive for the 2014-15 campaign is based around the concept of immortalising the supporters in the same way that players throughout the club’s history have passed into legend.

Taking inspiration from the Bob Stokoe statue outside the Stadium of Light, the season card material sent to fans features images of supporters immortalised as stylised statues around the Stadium of Light.

Each season card booklet was also personalised to each fan, allowing them to see their own name on the East Stand roof, overlooking the pitch.

The club’s commercial director, Gary Hutchinson, said: “Our supporters truly are legends and this is something we wanted to reflect in our latest season card campaign.

“We are extremely fortunate to have support of such calibre and this campaign immortalises them in the same way as players, placing them in their rightful role at the very centre of the club.

“We’ve been delighted with the reception the campaign has received and are excited to be able to offer season cards at reduced prices, with every season card holder paying less next season regardless of where in the ground they sit.”

Image: SAFC.com

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

ATPI Becomes Official Tour Partner For Playon's At Soccer Sevens Tournament

Wed 24th May 2017 | Marketing & PR

Global sports travel management agency ATPI Sports Events, part of the ATPI Group, has been appointed to manage the travel arrangements for Playon’s team participating in the 2017 Soccer Sevens....

Nissan Kicks Off New UEFA Champions League Campaign

Mon 22nd May 2017 | Marketing & PR

Nissan kicks off a new campaign today that offers UK fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3 rd June 2017 with David Ginola. The #GetThereWithGinola...

New World Record Set In Returfing Of FIFA 2022 World Cup Qatar Pitch

Mon 22nd May 2017 | Marketing & PR

Global pitch specialists SIS Pitches have helped to set a new world record in returfing the football pitch at Qatar’s Khalifa International Stadium. An impressive 7,885m2 of turf was installed...

Learn How to Improve Your Teamís Mental Performance in 2 Days

Fri 19th May 2017 | Marketing & PR

Have you considered the impact the mental side of the game has on you, your players, their performance and ultimately your team’s results? As players, coaches and managers alike come under...