Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Campaign Makes Sunderland Fans Club Legends

Thu 13th Mar 2014 | Marketing & PR

Sunderland fans are being immortalised as part of a unique season ticket campaign.

Fans attending Saturday’s game against Crystal Palace will notice something different about the Stadium of Light.

The stadium’s East Stand will be adorned by a huge sign proclaiming it the ‘Brian Graham Stand’ along with the hashtag #SAFCLegends.

Brian Graham is a long-standing loyal season card holder who was selected as part of a new campaign by the club.

The club's season card drive for the 2014-15 campaign is based around the concept of immortalising the supporters in the same way that players throughout the club’s history have passed into legend.

Taking inspiration from the Bob Stokoe statue outside the Stadium of Light, the season card material sent to fans features images of supporters immortalised as stylised statues around the Stadium of Light.

Each season card booklet was also personalised to each fan, allowing them to see their own name on the East Stand roof, overlooking the pitch.

The club’s commercial director, Gary Hutchinson, said: “Our supporters truly are legends and this is something we wanted to reflect in our latest season card campaign.

“We are extremely fortunate to have support of such calibre and this campaign immortalises them in the same way as players, placing them in their rightful role at the very centre of the club.

“We’ve been delighted with the reception the campaign has received and are excited to be able to offer season cards at reduced prices, with every season card holder paying less next season regardless of where in the ground they sit.”

Image: SAFC.com

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
If you have any football business related news stories you’d like to share then please contact us –

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Wolves Sign Thomas Cook Travel Partnership

Mon 17th Jul 2017 | Marketing & PR

Thomas Cook Sport, has been unveiled as the Official Travel Partner for Championship club Wolverhampton Wanderers Thomas Cook Sport will provide the first team and under 21’s with their travel...

Icons Secure Eden Hazard Memorabilia Deal

Wed 12th Jul 2017 | Marketing & PR

Icons Shop Limited, the world's leading signed football memorabilia company, has signed an exclusive deal with two time Premier League title winner Eden Hazard. Eden will feature in Icons' flagship...

AFC Fylde Community Foundation Celebrates Traineeship Success

Wed 12th Jul 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the graduation of the first cohort of trainees from its Striking Futures Traineeship Programme. Three trainees have successfully completed the 12-week...

Bolton Wanderers Offer Fans Box Office Vue

Mon 10th Jul 2017 | Marketing & PR

Fans of Bolton Wanderers will be given the opportunity to experience Sky Bet Championship football in ultimate comfort for the 2017/18 season with the installation of Vue’s luxury recliner...