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Kent FA Launch Video Campaign Against Swearing

Thu 13th Mar 2014 | Football Governance

The Kent FA Youth Council is inviting people to watch their latest campaign video launching their 'SWEARING - Let's Tackle It’ campaign.

‘SWEARING – Let’s Tackle It’ is the final product of months of work by the Kent FA Youth Council.

Supported by members of Kent FA staff, the Youth Council collaborated with Fixers UK, a charity which supports young people across the UK to take action and change things for the better, to orchestrate a campaign tackling foul and abusive language in the game.

From initial concept development to the execution of filming a promotional video, the Kent FA Youth Council has directed the campaign to help eliminate and raise awareness of the negative impact of bad language in football.

The Kent FA Youth Council’s video has been circulated to Kent clubs and leagues in the hope to gain further momentum and support from the local football community. 

The Kent FA Youth Council will be working closely with three leagues in particular; the Kent Youth League, Kent Girls and Ladies League and Kent County League to encourage their involvement with the Kent FA Youth Council’s work.

The ‘SWEARING – Let’s Tackle It’ campaign will be driven by Kent FA Youth Councillors throughout the rest of the season, leading to a co-ordinated series of events promoting the campaign at selected Kent FA County Cup finals.

The campaign has received great feedback from former Gillingham manager, Andy Hessenthaler who said, “If you can see players, who are supposed to be role models for the youngsters, behave like that I think it could drive people, and certainly parents, away from the game, which won’t help the next generation of footballers.”

Kent FA Football Development Officer, Lee Suter, congratulated the Kent FA Youth Council for their hard work on this campaign: “Our pioneering Youth Council has excelled once again. From the point of identifying an issue they wanted fixed in the game to directing a brilliant campaign video; they’ve represented the county brilliantly.”

“Working with Fixers UK has enabled some of our youngest members to have their voices heard which is the whole reason we have a Youth Council here at the Kent FA. They have created an engaging concept with an important message and it is testament to them that the campaign video premiered on primetime television.”


You can watch the Youth Council's video on the Kent FA YouTube channel by clicking here.


Posted by: Aaron Gourley 

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