Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City Win Social Media Premier League Title

Wed 26th Mar 2014 | Marketing & PR

Manchester City have been crowed champions of social media, following research into the social media strategies of all the clubs in the Barclays Premier League. 

While City may be battling it out for the Premier League title with the likes of Arsenal, Chelsea and Liverpool, they already lead the way in terms of social media performance according to Accepted Socially, a marketing research and insights consultancy, which has adjudged their social media as the pick of the clubs in the division.

In the report each club was assessed on four performance areas – relevance, engagement, commercialisation and creativity, and City scored maximum points in all but one area.

City took top spot ahead of Everton in second and Southampton in third. Meanwhile City’s neighbours Manchester United find themselves in an identical position to where they currently sit in the real league table, in seventh place.

The assessment was carried out at the end of January and start of February, a period when all teams played at home and away and the transfer deadline window drew to a close.

“It would be easy to suggest that with its deep pockets, it should be leading the way but while such resources may contribute, City’s considered approach, creative flair, outstanding use of content, and ongoing desire to engage and involve fans through its channels are the drivers behind its success,” commented Matthew Carlton, Accepted Socially’s founder and lead analyst on the report.

The report finds that the majority of the clubs understand social media, are creative with content and are willing to embrace new platforms. However, one of the teams to really disappoint is Newcastle United, which uses its social channels in an overtly commercial manner, continually highlighting promotions to fans.

“As we were putting the finishing touches to the report we heard how it had relaunched its Twitter page and was set to use the channel to engage more with fans.

“It certainly needs to as this platform – and in particular Facebook – seem to simply be sales vehicles to push Mike Ashley’s Sports Direct empire. Newcastle fans deserve better and will look at the way other clubs use social media enviously”.

The full report is available for free, via Accepted Socially’s website at

http://acceptedsocially.com/social-media-in-the-premier-league/ 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

ATPI Becomes Official Tour Partner For Playon's At Soccer Sevens Tournament

Wed 24th May 2017 | Marketing & PR

Global sports travel management agency ATPI Sports Events, part of the ATPI Group, has been appointed to manage the travel arrangements for Playon’s team participating in the 2017 Soccer Sevens....

Nissan Kicks Off New UEFA Champions League Campaign

Mon 22nd May 2017 | Marketing & PR

Nissan kicks off a new campaign today that offers UK fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3 rd June 2017 with David Ginola. The #GetThereWithGinola...

New World Record Set In Returfing Of FIFA 2022 World Cup Qatar Pitch

Mon 22nd May 2017 | Marketing & PR

Global pitch specialists SIS Pitches have helped to set a new world record in returfing the football pitch at Qatar’s Khalifa International Stadium. An impressive 7,885m2 of turf was installed...

Learn How to Improve Your Teamís Mental Performance in 2 Days

Fri 19th May 2017 | Marketing & PR

Have you considered the impact the mental side of the game has on you, your players, their performance and ultimately your team’s results? As players, coaches and managers alike come under...