New England Nike home and away kits unveiled
Mon 31st Mar 2014 | Marketing & PR
The new England home and away kits from Nike have been unveiled, revealing designs that focus on English football history and culture, and carry the best in performance innovation.
The new home shirt is a pure and brilliant white with an engineered pinstripe in the fabric. White satin tape on the shoulders gives the jersey a distinctive shine.
The famous Three Lions crest has a metallic weave to create another shimmering effect, most noticable when the crest catches the light.
Inside the back of the neck is a pennant tab with a graphic of silver pinstripes that together create a St. George’s cross.
The jersey has a modern V-neck collar, which is both functional and styled for sport.
The 1970 inspiration can be seen in the full kit. The new shorts are classic white with a satin white tape along each side to create the same distinctive shine as the shoulders of the shirt.
“Two references really stood out during the design process for the home kit – that stunning all-white kit England wore in Mexico in 1970 and the idea of the armour of English Knights,” said Martin Lotti, Nike Football Global Creative Director.
England striker Wayne Rooney, said: "I'm always proud to put on the England kit and with these ones it'll be no different. I can't wait to get out to Brazil and play in them this summer.”
Nike has also collaborated with renowned English typographer Neville Brody to create a new font for the names and numbers on the back of this England shirt.
The classic new away kit celebrates the team’s history and showcases the most evocative national symbols in an innovative new fashion.
It features a bold red tonal pinstripe design subtly infused with a graphic interpretation of St. George’s cross on the front.
The St. George’s cross, representing the English patron saint, is an optical illusion and cannot be seen up close, coming into focus only from a distance.
The shirt boasts a unique neckline with a subtle collar design. The front panel goes all the way to the top of the jersey to render the St. George’s cross as large as possible. Ribbing completes the collar around the back of the neck.
The iconic England crest features a satin weave base with embroidered lions to create a lustrous effect. The base uses a bright white with an optical brightener to further enhance its whiteness, making the lions come alive under UV light.
Inside the back of the neck, consistent with the home jersey is a pennant tab, this time with a graphic of red pinstripes that together create a subtle St. George’s cross.
The shorts are white with a red tape along each side, and the away socks are red.
Both the home and away kits will be worn this summer in Brazil. The new home kit will debut on-pitch in the friendly game with Peru at Wembley on 30 May.
Posted by: Kev Howland
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