Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Liverpool and MBNA Announce Extended Collaboration

Wed 30th Apr 2014 | Marketing & PR

Liverpool FC and MBNA have today announced a continuation of their longstanding 16-year collaboration.

MBNA has committed to a new multi-year deal with the current Premier League leaders, which will see them remain the Official Credit Card Partner of Liverpool Football Club in the UK until the end of the 2018/2019 season.

Billy Hogan, Chief Commercial Officer, Liverpool Football Club commented, "Liverpool FC and MBNA have worked together in partnership for over 16 years, and it's fantastic that this is set to continue until 2018.

“Through our relationship we've been able to bring the Club closer to the fans and it's fantastic that with MBNA, we're able to carry on giving fans such exclusive LFC rewards and giveaways.

“At Liverpool FC, we have a number of strong and successful long-term relationships with partners, which are all really important to us as a Club."

Michael Donald, Marketing and Commercial Executive for MBNA, added: "We have an immense sense of pride in our relationship with Liverpool FC and we are delighted that tens of thousands of UK fans choose to carry the Liverpool FC Credit Card - and bear the badge of the Club - in their wallets every day.

“As a company, we want to make life easier for fans to show their support for Club and colours through the credit card programme, while at the same time offering them the chance to take advantage of some money-can't-buy competitions and rewards."

MBNA was recently the main sponsor of the Celebration of the 96 charity game, with all sponsorship proceeds being split between the Hillsborough Family Support Group (HFSG) and Liverpool FC Foundation, the Club's official charity.  

MBNA also arranged for Liverpool fan Jack Topping to sing "You'll Never Walk Alone" to the packed Anfield Stadium.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
If you have any football business related news stories you’d like to share then please contact us –

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

ATPI Becomes Official Tour Partner For Playon's At Soccer Sevens Tournament

Wed 24th May 2017 | Marketing & PR

Global sports travel management agency ATPI Sports Events, part of the ATPI Group, has been appointed to manage the travel arrangements for Playon’s team participating in the 2017 Soccer Sevens....

Nissan Kicks Off New UEFA Champions League Campaign

Mon 22nd May 2017 | Marketing & PR

Nissan kicks off a new campaign today that offers UK fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3 rd June 2017 with David Ginola. The #GetThereWithGinola...

New World Record Set In Returfing Of FIFA 2022 World Cup Qatar Pitch

Mon 22nd May 2017 | Marketing & PR

Global pitch specialists SIS Pitches have helped to set a new world record in returfing the football pitch at Qatar’s Khalifa International Stadium. An impressive 7,885m2 of turf was installed...

Learn How to Improve Your Teamís Mental Performance in 2 Days

Fri 19th May 2017 | Marketing & PR

Have you considered the impact the mental side of the game has on you, your players, their performance and ultimately your team’s results? As players, coaches and managers alike come under...