Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Liverpool and MBNA Announce Extended Collaboration

Wed 30th Apr 2014 | Marketing & PR

Liverpool FC and MBNA have today announced a continuation of their longstanding 16-year collaboration.

MBNA has committed to a new multi-year deal with the current Premier League leaders, which will see them remain the Official Credit Card Partner of Liverpool Football Club in the UK until the end of the 2018/2019 season.

Billy Hogan, Chief Commercial Officer, Liverpool Football Club commented, "Liverpool FC and MBNA have worked together in partnership for over 16 years, and it's fantastic that this is set to continue until 2018.

“Through our relationship we've been able to bring the Club closer to the fans and it's fantastic that with MBNA, we're able to carry on giving fans such exclusive LFC rewards and giveaways.

“At Liverpool FC, we have a number of strong and successful long-term relationships with partners, which are all really important to us as a Club."

Michael Donald, Marketing and Commercial Executive for MBNA, added: "We have an immense sense of pride in our relationship with Liverpool FC and we are delighted that tens of thousands of UK fans choose to carry the Liverpool FC Credit Card - and bear the badge of the Club - in their wallets every day.

“As a company, we want to make life easier for fans to show their support for Club and colours through the credit card programme, while at the same time offering them the chance to take advantage of some money-can't-buy competitions and rewards."

MBNA was recently the main sponsor of the Celebration of the 96 charity game, with all sponsorship proceeds being split between the Hillsborough Family Support Group (HFSG) and Liverpool FC Foundation, the Club's official charity.  

MBNA also arranged for Liverpool fan Jack Topping to sing "You'll Never Walk Alone" to the packed Anfield Stadium.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
If you have any football business related news stories you’d like to share then please contact us –

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Wolves Sign Thomas Cook Travel Partnership

Mon 17th Jul 2017 | Marketing & PR

Thomas Cook Sport, has been unveiled as the Official Travel Partner for Championship club Wolverhampton Wanderers Thomas Cook Sport will provide the first team and under 21’s with their travel...

Icons Secure Eden Hazard Memorabilia Deal

Wed 12th Jul 2017 | Marketing & PR

Icons Shop Limited, the world's leading signed football memorabilia company, has signed an exclusive deal with two time Premier League title winner Eden Hazard. Eden will feature in Icons' flagship...

AFC Fylde Community Foundation Celebrates Traineeship Success

Wed 12th Jul 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the graduation of the first cohort of trainees from its Striking Futures Traineeship Programme. Three trainees have successfully completed the 12-week...

Bolton Wanderers Offer Fans Box Office Vue

Mon 10th Jul 2017 | Marketing & PR

Fans of Bolton Wanderers will be given the opportunity to experience Sky Bet Championship football in ultimate comfort for the 2017/18 season with the installation of Vue’s luxury recliner...