Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Aberdeen Appoint Sotic To Revamp Digital Presence

Fri 2nd May 2014 | IT & Technology

Scottish League Cup Winners Aberdeen Football Club have appointed digital sports agency Sotic to deliver a completely new online presence to engage and communicate with their supporters' and sponsors throughout the world.

The agreement comes as Aberdeen FC is experiencing its most successful season for 19 years winning the Scottish League Cup, reaching the semi-final of the Scottish FA Cup and closing in on a second place in the Scottish Premiership culminating in Derek McInnes being named PFA Scotland Manager of the Year.

Aberdeen FC is capitalising on their on-pitch success by appointing Sotic to deliver a world class digital platform, providing fans with a content rich cutting edge website to meet their needs across multiple platforms. A key part of the solution will be bringing the live match day experience to life online.

Sotic is the lead agency for the design and build with a best of breed solution. They will work in partnership with Opta on the performance and match data delivery, Perform for Streaming live and on-demand multimedia, Opentext for Content, Asset and Customer Experience Management and Highwinds for Content Delivery.

"We want the success of the club on the pitch to be replicated through our digital channels,” Aberdeen's IT Manager, David Bowman said.

"The information we provide to our fans needs to be more accessible across the ever growing diverse environment, and we believe Sotic will help Aberdeen FC create an effective integrated digital solution.

“During the pitch process we were impressed by Sotic's approach and track-record in delivering time critical high profile sports solutions and we look forward to working with them over the next five years in this changing environment where we move from push news stories to real fan participation.”

Leo Mindel, Director of Sotic added: "Aberdeen FC is one of Scotland's leading professional sports brands, with exciting and progressive plans for the future. We are looking forward to delivering the club with an interactive presence bringing fans closer to the live atmosphere experienced at a Dons game.

“We will work closely with the club to deliver an adaptive customer experience to their fans across a true multichannel platform and make better use of their rich library of digital assets.”

The new multichannel presence will be launching early July ahead of the new season.

 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FIFA Selects Hawk-Eye As VAR Technology Provider

Mon 22nd May 2017 | IT & Technology

The use of video assistant referees (VARs) at upcoming FIFA competitions moved a step closer, after the world football governing body announced the appointment of Hawk-Eye Innovations as VAR...

Sure partner with VR specialists Laduma to give unique view of Ross Barkley’s free-kick technique

Fri 19th May 2017 | IT & Technology

Sure has teamed up with Laduma, the Virtual Reality content company, to create a unique piece of content giving incredible 360° views of Ross Barkley taking a free kick at Everton’s training...

Elonex Display Welcomes National Football Museum Visitors

Thu 18th May 2017 | IT & Technology

Elonex has launched a new Digital Out of Home advertising screen at the heart of Manchester's iconic city centre Medieval Quarter. The new large-format Digital 48-sheet screen is located at major...

Bundesliga Showcase For Virtual Hybrid Technology

Wed 17th May 2017 | IT & Technology

Imagine you could sell the advertising on your perimeter LED board to different companies in different territories. Imagine you could do this multiple times over. Well stop imagining and start...